This post is part of the 📖 Oversubscribed series.
Today, I am reading BUILD-UP: WARMING UP THE MARKET WHILE SENDING AND COLLECTING SIGNALS section from THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY chapter of PART 2 of the book Oversubscribed: How To Get People Lining Up To Do Business With You written by Author, Daniel Priestley.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services?
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.
The Book Oversubscribed is the guide to transforming your business into one which customers fight over! This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
Yesterday, we read CREATE A CAMPAIGN THEME.
THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY
BUILD-UP: WARMING UP THE MARKET WHILE SENDING AND COLLECTING SIGNALS
People take time to warm up to a buying decision.
They typically don’t just hear about something new for sale and purchase it right away. They need time to learn, trust, explore and get ready to act.
The buildup phase respects this about people and creates a journey of signalling to your market and collecting signals back from your market before asking for any firm commitments.
THE POWER OF SIGNALLING
Signalling is a big part of getting yourself oversubscribed. Companies that are not oversubscribed don’t do much of it, and they don’t ask their clients to do it either.
Signalling is about telling people what’s going to happen before it happens. It’s about explaining your process and your terms in advance so that the market can prepare itself.
It is also about getting your market to signal its intentions back to you before acting, rather than asking people to take action.
A campaign‐ driven enterprise will signal its intention to release a new product. It will release information about the product before it’s even available to buy and ask people to respond with questions and comments on what they have seen.
A campaign‐ driven enterprise will let people know that there’s a limited capacity available and ask its market to signal in kind if they intend to buy the product when it’s available.
That’s it for today. Tomorrow, we will continue to read PHASE #2: BUILD-UP: WARMING UP THE MARKET WHILE SENDING AND COLLECTING SIGNALS from the Part 2, of the following section THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY.
PART 1: PRINCIPLES (We read & understand 8 principles)
- ONLY OVERSUBSCRIBED BUSINESSES MAKE A PROFIT.
- THE ONLY PEOPLE THAT MATTER ARE YOUR PEOPLE.
- FIRST MAKE YOUR MARKET THEN MAKE YOUR SALES.
- PEOPLE BUY WHEN THE CONDITIONS ARE RIGHT.
- BE DIFFERENT AND SET YOUR OWN RULES.
- VALUE IS CREATED IN THE ECOSYSTEM
- MEET PEOPLE WHERE THEY ARE, SPEAK TO THEM IN THEIR LANGUAGE
- NOTHING BEATS BEING POSITIVELY REMARKABLE
Currently, reading 👇
PART 2: TURNING PRINCIPLES INTO STRATEGY
- CAMPAIGN PLANNING: KNOW YOUR CAPACITY, WHO IT’S FOR AND WHEN YOU CAN DELIVER IT.
- BUILD-UP: WARMING UP THE MARKET WHILE SENDING AND COLLECTING SIGNALS
Author(s): Daniel Priestley
Part 21 of 30 in the 📖 Oversubscribed book series.