This post is part of the 📖 Oversubscribed series.
Today, I am still reading EDUCATE AND ENTERTAIN section from BUILD-UP: WARMING UP THE MARKET WHILE SENDING AND COLLECTING SIGNALS chapter of PART 2 of the book Oversubscribed: How To Get People Lining Up To Do Business With You written by Author, Daniel Priestley.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services?
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.
The Book Oversubscribed is the guide to transforming your business into one which customers fight over! This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
Yesterday, we started to read DON’T ASK FOR THE SALE - ASK FOR THE SIGNAL.
THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY
EDUCATE AND ENTERTAIN
You’ve signalled your intentions to the market. You’ve asked them to signal back with their interest, and they have done so.
It’s not yet time to ask for the sale. Now you have a captive audience of interested people, and your job is to educate and entertain them until they are totally comfortable with the idea of buying from you.
Entertainment is a powerful way to do this. It can build rapport, connection and pique emotions.
“7‐ 11‐ 4” ING BUILDS DESIRE
Whether you are falling in love, buying a new car, making a career move, engaging a consultant or choosing a holiday destination, when you add up all the time you spend exploring, researching and thinking about it, you can be fairly sure you’ll clock up plenty of time, interactions and locations.
Big decisions take about 7 hours, 11 interactions or 4 separate locations or sources of information until a sense of trust is built.
Education is a powerful tool. It builds trust, understanding and engagement.
Entertainment is a powerful way to build trust. It can build rapport, connection and pique emotions.
That’s it for today. Tomorrow, we will continue to read PHASE #2: BUILD-UP: WARMING UP THE MARKET WHILE SENDING AND COLLECTING SIGNALS from the Part 2, of the following section THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY.
PART 1: PRINCIPLES (We read & understand 8 principles)
- ONLY OVERSUBSCRIBED BUSINESSES MAKE A PROFIT.
- THE ONLY PEOPLE THAT MATTER ARE YOUR PEOPLE.
- FIRST MAKE YOUR MARKET THEN MAKE YOUR SALES.
- PEOPLE BUY WHEN THE CONDITIONS ARE RIGHT.
- BE DIFFERENT AND SET YOUR OWN RULES.
- VALUE IS CREATED IN THE ECOSYSTEM
- MEET PEOPLE WHERE THEY ARE, SPEAK TO THEM IN THEIR LANGUAGE
- NOTHING BEATS BEING POSITIVELY REMARKABLE
Currently, reading 👇
PART 2: TURNING PRINCIPLES INTO STRATEGY
- CAMPAIGN PLANNING: KNOW YOUR CAPACITY, WHO IT’S FOR AND WHEN YOU CAN DELIVER IT.
- BUILD-UP: WARMING UP THE MARKET WHILE SENDING AND COLLECTING SIGNALS
Author(s): Daniel Priestley
Part 23 of 30 in the 📖 Oversubscribed book series.