This post is part of the 📖 Oversubscribed series.
Today, I am still reading PHASE 5#: CELEBRATE AND INNOVATE section from THE CAMPAIGN‐DRIVEN ENTERPRISE METHOD: TURNING PRINCIPLES INTO STRATEGY of PART 2 of the book Oversubscribed: How To Get People Lining Up To Do Business With You written by Author, Daniel Priestley.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services?
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.
The Book Oversubscribed is the guide to transforming your business into one which customers fight over! This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
Yesterday, we started reading ENERGY UP, DOWN OR SIDEWAYS section from the PHASE 4#: SALES FOLLOW‐ THROUGH: PROACTIVELY FOLLOW UP WITH PROSPECTS TO MAXIMISE THE EFFECTIVENESS OF YOUR CAMPAIGN.
CELEBRATE AND INNOVATE
You need stories, numbers and insights. Celebration and innovation are about capturing them and using them powerfully.
It’s far too easy to plough ahead into the next campaign without savouring your wins and learning from your failures.
Celebration and innovations are about publicly sharing your campaigns’ success, rewarding the people who made it all possible and looking for ways to make it better next time.
Instead of rushing straight into the next campaign, you must complete this final phase. You need to hunt down the stories, capture the numbers, interrogate the data – then learn, share, congratulate and reward those involved.
TELL YOUR STORIES
People buy because of the emotion and the passion that comes through in our story.
SO MANY GREAT HIDDEN STORIES
Great, memorable stories don’t need massive, blockbuster tales to be powerful; they simply need to be authentic and human.
Your job is to drill deep into a story, find the background, ask what impact the story has on the future, and examine the finer details.
Your job is to capture it in writing, video, or audio and make it available online. When you go looking, you’ll discover your business is full of stories.
After we’ve finished an event or an important campaign day, we pull up a circle of chairs, and we debrief. We do this while the events of the day are fresh in our minds.
Everyone in the circle gets a say–volunteers, staff, directors, guest speakers and suppliers.
If you’re there, you’ll get asked to join the circle. We go around and have people answer six questions:
What would you score our team performance on a scale from 1 to 10 and why?
What do you think we did well?
What could we have done better?
What tools or assets do we wish we had at this event?
What was a magic moment you noticed?
PART III YOU, YOUR TEAM AND THE TIMES WE LIVE IN
If you’re not yet oversubscribed, you might not be telling enough stories.
Small moments of triumph create great stories. Seeing people achieve a personal victory or hit onto a real emotion generates more interest than some huge story that doesn’t connect with the heart.
That’s it for today. We finished reading PART 2. Tomorrow, we will read PART #3: YOU, YOUR TEAM AND THE TIMES WE LIVE IN.
PART 1: PRINCIPLES
- ONLY OVERSUBSCRIBED BUSINESSES MAKE A PROFIT.
- THE ONLY PEOPLE THAT MATTER ARE YOUR PEOPLE.
- FIRST MAKE YOUR MARKET THEN MAKE YOUR SALES.
- PEOPLE BUY WHEN THE CONDITIONS ARE RIGHT.
- BE DIFFERENT AND SET YOUR OWN RULES.
- VALUE IS CREATED IN THE ECOSYSTEM
- MEET PEOPLE WHERE THEY ARE, SPEAK TO THEM IN THEIR LANGUAGE
- NOTHING BEATS BEING POSITIVELY REMARKABLE
PART 2: TURNING PRINCIPLES INTO STRATEGY
- CAMPAIGN PLANNING: KNOW YOUR CAPACITY, WHO IT’S FOR AND WHEN YOU CAN DELIVER IT.
- BUILD-UP: WARMING UP THE MARKET WHILE SENDING AND COLLECTING SIGNALS
- OVERSUBSCRIBED RELEASE: COMMUNICATING DEMAND AND SUPPLY TENSION BEFORE ALLOWING PEOPLE TO BUY
- SALES FOLLOW‐ THROUGH: PROACTIVELY FOLLOW UP WITH PROSPECTS TO MAXIMISE THE EFFECTIVENESS OF YOUR CAMPAIGN
- CELEBRATE AND INNOVATE
PART 3: YOU, YOUR TEAM AND THE TIMES WE LIVE IN (Will read tomorrow)
Author(s): Daniel Priestley
Part 29 of 32 in the 📖 Oversubscribed book series.