This post is part of the 📖 Oversubscribed series.
Today, I am reading PART #3: YOU, YOUR TEAM AND THE TIMES WE LIVE IN from the book Oversubscribed: How To Get People Lining Up To Do Business With You written by Author, Daniel Priestley.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services?
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.
The Book Oversubscribed is the guide to transforming your business into one which customers fight over! This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
Yesterday, we finished reading CELEBRATE AND INNOVATE section from the PHASE 5#: SALES FOLLOW‐ THROUGH: PROACTIVELY FOLLOW UP WITH PROSPECTS TO MAXIMISE THE EFFECTIVENESS OF YOUR CAMPAIGN.
YOU, YOUR TEAM AND THE TIMES WE LIVE IN
GET READY TO SURF THE WAVES
A big wave is about to break, and if you paddle, you can surf it for years to come. If you don’t, you’ll be swept out to sea.
Every campaign you run, every idea you implement, every remarkable product you create and sell, every partnership you forge is time well spent.
You need to be creating, storytelling, leading, team building, partnering, deal-making, innovating, refining, investing and systemising what you do. You need to be entrepreneurial.
“You must do your best in this critical moment to stay on the surfing side of the big wave of change.
STRUGGLE, LIFESTYLE OR PERFORMANCE?
A struggle game:
These people are clinging to the past, getting stuck in fear, refusing to move on and repeating processes that don’t work.
They fantasise about some big breakthrough happening to them rather than getting on with creating the breakthrough.
They resent change and do not want to deal with any new approaches to winning business.
Even when you give them answers, they often seem to stay with the struggle because that’s the game with which they are most familiar.
It almost doesn’t matter why these people are stuck in the struggle. The most important thing is to recognise it’s a struggle and stop repeating things that don’t produce the result.
A lifestyle game:
People who are playing the lifestyle game are maximising fun, freedom and flexibility.
A high‐ performance game:
These people live and breathe high performance. They are willing “to work 50 + hours a week, amassing a team of 50 + people, open up in 50 + cities and build their business on a bold mission and a significant purpose.
Businesses or people addicted to the struggle miss the bigger picture because they are too busy working in a set to fail.
Struggling business owners don’t become oversubscribed. They just keep doing the stuff that keeps them struggling.
Both lifestyle and performance businesses require you to work with others. A surefire way to struggle is to try and do everything on your own.
Whether you’re building a lifestyle business with four people or high‐ performance business of 150, you’ll need a team of talented people around you to implement ideas with you.
You’ll need mentors to guide you and a peer group that inspires you to run a lifestyle business or high-performance business.
That’s it for today. Tomorrow, We will continue to read PART #3: YOU, YOUR TEAM AND THE TIMES WE LIVE IN.
PART 1: PRINCIPLES
- ONLY OVERSUBSCRIBED BUSINESSES MAKE A PROFIT.
- THE ONLY PEOPLE THAT MATTER ARE YOUR PEOPLE.
- FIRST MAKE YOUR MARKET THEN MAKE YOUR SALES.
- PEOPLE BUY WHEN THE CONDITIONS ARE RIGHT.
- BE DIFFERENT AND SET YOUR OWN RULES.
- VALUE IS CREATED IN THE ECOSYSTEM
- MEET PEOPLE WHERE THEY ARE, SPEAK TO THEM IN THEIR LANGUAGE
- NOTHING BEATS BEING POSITIVELY REMARKABLE
PART 2: TURNING PRINCIPLES INTO STRATEGY
- CAMPAIGN PLANNING: KNOW YOUR CAPACITY, WHO IT’S FOR AND WHEN YOU CAN DELIVER IT.
- BUILD-UP: WARMING UP THE MARKET WHILE SENDING AND COLLECTING SIGNALS
- OVERSUBSCRIBED RELEASE: COMMUNICATING DEMAND AND SUPPLY TENSION BEFORE ALLOWING PEOPLE TO BUY
- SALES FOLLOW‐ THROUGH: PROACTIVELY FOLLOW UP WITH PROSPECTS TO MAXIMISE THE EFFECTIVENESS OF YOUR CAMPAIGN
- CELEBRATE AND INNOVATE
PART 3: YOU, YOUR TEAM AND THE TIMES WE LIVE IN
Author(s): Daniel Priestley
Part 30 of 32 in the 📖 Oversubscribed book series.