This post is part of the 📖 Oversubscribed series.
Today, I am reading a PRINCIPLE #4 PEOPLE BUY WHEN THE CONDITIONS ARE RIGHT section from PART 1 of the book Oversubscribed: How To Get People Lining Up To Do Business With You** written by Author, Daniel Priestley.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services?
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.
The Book Oversubscribed is the guide to transforming your business into one which customers fight over! This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
Yesterday, we started reading a section FOUR MARKET POSITIONS THAT GET OVERSUBSCRIBED from the PRINCIPLE #3: FIRST MAKE YOUR MARKET THEN MAKE YOUR SALES.
PART 1
PRINCIPLE 4
PEOPLE BUY WHEN THE CONDITIONS ARE RIGHT
Sometimes people feel absolutely positive about a product, they know it would help them solve a problem, yet they don’t act.
People buy because the conditions are right, and the buying environment stimulates buying behaviour.
YOU CREATE THE CONDITIONS
PEOPLE DON’T BUY WHAT OTHERS WANT TO SELL, THEY BUY WHAT OTHERS WANT TO BUY — Priestley, Daniel. Oversubscribed
The herd moves when the conditions are right. Trying to get one member of the pack to run forward is hard unless they are part of a stampede.
Creating the right conditions for a stampede takes planning and strategy.
Your goal isn’t to engage people one at a time, whenever they feel like it – it’s to create the conditions when people want to take action.
PEOPLE OFTEN JUDGE THE PRODUCT BY THE PEOPLE BUYING IT — Priestley, Daniel. Oversubscribed
Celebrate your clients. Make them the stars of your show. Get famous on their success stories.
Take all that money you want to spend on getting a new client and spend it on celebrating your existing clients. Put them high on a pedestal for everyone to see.
PEOPLE DON’T BUY WHAT THEY NEED, THEY BUY WHAT THEY WANT — Priestley, Daniel. Oversubscribed
People don’t buy what they need or what they should buy; they buy what they want.
Key Takeaways
People don’t buy what others want to sell. They buy what others want to buy.
People often judge the product by the people buying it.
People don’t buy what they need. They buy what they want.
Summary
Your goal is to place a high value on what you do, work with people who recognize the value and exceed their expectations. Set your boundaries, have your terms, protect your space so you can deliver something special.
Rather than beating your drum about yourself, beat the drum for your clients. Help them create a huge success story and then showcase it. Treat your clients like celebrities and let them pull a crowd.
Organizations that try to tell us what we need to do will ultimately fail; organizations that make social change desirable, interesting, cool and fun will win.
Up to now, we read 4 principles
- ONLY OVERSUBSCRIBED BUSINESSES MAKE A PROFIT.
- THE ONLY PEOPLE THAT MATTER ARE YOUR PEOPLE.
- FIRST MAKE YOUR MARKET THEN MAKE YOUR SALES.
- PEOPLE BUY WHEN THE CONDITIONS ARE RIGHT.
That’s it for today. Tomorrow, we will continue to read principle PRINCIPLE #5 - BE DIFFERENT AND SET YOUR OWN RULES section.
Author(s): Daniel Priestley
Part 7 of 32 in the 📖 Oversubscribed book series.
Series Start | Oversubscribed: How To Get People Lining Up To Do Business With You - Day 6 | Oversubscribed: How To Get People Lining Up To Do Business With You - Day 8