This post is part of the 📖 Oversubscribed series.
Today, I am reading a PRINCIPLE #5: BE DIFFERENT AND SET YOUR OWN RULES section from PART 1 of the book Oversubscribed: How To Get People Lining Up To Do Business With You** written by Author, Daniel Priestley.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services?
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.
The Book Oversubscribed is the guide to transforming your business into one which customers fight over! This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
BE DIFFERENT AND SET YOUR OWN RULES
No matter what you do, commodities will always compete on price. Commodities are basic elements that are easy to compare with other alternatives. They are banal, common and interchangeable.
Oversubscribed businesses ensure they offer something unique, contrarian, or different, making them hard to compare with anyone else in the market.
If you do what others do, you’ll get what others get.
Oversubscribed businesses often stand out because they stray from their marketplace’s conventional norms and do things on their own terms.
They have the courage to play by their own rules.
THE POWER OF PHILOSOPHY
Your philosophy is made up of your strongly held beliefs and opinions. It’s your take on life, and it doesn’t need to appeal to everyone.
Your philosophy is based on your vision for the future, your story about the past, your maxims and values that resonate most strongly with you. — Priestley, Daniel. Oversubscribed
People who only share the features, advantages and benefits of their products box themselves in. They become another vendor trying to sell a commodity.
IT’S OKAY TO FAIL
There’s something very powerful about being “unable to cope with demand,” yet most people and companies try to hide it.
Rather than pretending you’re superhuman when you get too busy, tell people that you’re currently fully booked and physically unable to cope with the demand. Be polite, be cheerful but be honest about it.
When you have the courage to share your philosophy, you become like a champion of a cause or a leader of a movement.
People who only share the features, advantages and benefits of their products become another vendor trying to sell a commodity.
Up to now, we read 5 principles
- ONLY OVERSUBSCRIBED BUSINESSES MAKE A PROFIT.
- THE ONLY PEOPLE THAT MATTER ARE YOUR PEOPLE.
- FIRST MAKE YOUR MARKET THEN MAKE YOUR SALES.
- PEOPLE BUY WHEN THE CONDITIONS ARE RIGHT.
- BE DIFFERENT AND SET YOUR OWN RULES.
That’s it for today. Tomorrow, we will continue to read PRINCIPLE #5: BE DIFFERENT AND SET YOUR OWN RULES.
Author(s): Daniel Priestley
Part 8 of 32 in the 📖 Oversubscribed book series.