This post is part of the 📖 Oversubscribed series.
Today, I am still reading a PRINCIPLE #5: BE DIFFERENT AND SET YOUR OWN RULES section from PART 1 of the book Oversubscribed: How To Get People Lining Up To Do Business With You written by Author, Daniel Priestley.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services?
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you.
The Book Oversubscribed is the guide to transforming your business into one which customers fight over! This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
Yesterday, we started reading PRINCIPLE #5: BE DIFFERENT AND SET YOUR OWN RULES.
BE DIFFERENT AND SET YOUR OWN RULES
IT’S OK TO SAY NO
No, it is powerful. It’s a word that people and businesses say that are sure of what they do and who they are for.
* Only the best restaurants will say no to a reservation. * Only the best business consultants will say no to a potential client. * Only the best hotels will say no to a booking. * Only the best nightclubs will turn someone away at the door. * Only the best retail stores will tell someone, "No, that jacket doesn't suit you."
Only the best will say no to a person who wants a discount or to bend your rules.
Only the best will say no to a talented applicant who is almost 100% right for the job.
Only the best will say no to a supplier who ticks most but not all of the boxes.
Only the best will turn down money from investors when it just doesn’t “feel” right, despite the amount of money they’re willing to provide.
IT’S OK TO MAKE PEOPLE WAIT
You should never sacrifice your standards to squeeze another customer through the door.
Making people wait sends a message that what you have is worth waiting for.
IT’S OK TO BE CONTRARIAN
It’s OK to play a different game to everyone else. It’s OK to tell the truth when everyone else is exaggerating.
It’s OK to be old‐fashioned when everyone else is trying to be modern; it’s OK to be expensive when everyone else is trying to be cheap; it’s OK to be flamboyant when everyone else is trying to fit in.
What are the expected norms in your industry? What’s everyone else doing? What would the opposite be, and how would you do that well?
- Contrarian ideas are powerful. Challenging the status quo is powerful.
Up to now, we read 5 principles
- ONLY OVERSUBSCRIBED BUSINESSES MAKE A PROFIT.
- THE ONLY PEOPLE THAT MATTER ARE YOUR PEOPLE.
- FIRST MAKE YOUR MARKET THEN MAKE YOUR SALES.
- PEOPLE BUY WHEN THE CONDITIONS ARE RIGHT.
- BE DIFFERENT AND SET YOUR OWN RULES.
That’s it for today. Tomorrow, we will read a new principle PRINCIPLE #6: VALUE IS CREATED IN THE ECOSYSTEM.
Author(s): Daniel Priestley
Part 9 of 32 in the 📖 Oversubscribed book series.