This post is part of the 📖 Start From Zero series.
Today I am reading chapter 13 in the Adventure section of the book Start From Zero.
The goal of this book is to build the brain of an entrepreneur, one that can create meaningful businesses and income streams from nothing.
The Gardener knows how to grow revenue streams like a garden.
Author Dane Maxwell says “All I spent my time doing was getting customers into a product and helping them get results.”
How do you grow product revenue? By getting results for your first customers and using the results as stories in a single marketing channel as you grow, funnelled into a single marketing sequence.
Weight Watchers is an excellent example. Look at this piece.
That’s it. Can you see how the four brains will help you?
First, learn to see the world in income streams (the Surveyor).
Second, learn where to find seeds (ideas) and prepare the soil (the Tiller).
Third, learn how to plant seeds (the Planter).
Fourth, learn how to garden and grow the ideas (the Gardener).
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Get a result for your first customer and then use that results as a testimonial and build case studies around the result. Chose one marketing channel and go in-depth, showing the customer results in your marketing material.
Many successful entrepreneurs don’t have all four traits. You can usually get away with having just the first two. But if you combine all four, you’ll be superhuman in your ability to generate profits.
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Author(s): Dane Maxwell
Part 19 of 25 in the 📖 Start From Zero book series.