This post is part of the 📖 Start From Zero series.
Today I am reading the final chapter in the Adventure section 7 of the book Start From Zero.
The goal of this book is to build the brain of an entrepreneur, one that can create meaningful businesses and income streams from nothing.
THE HALLS OF TRANSFORMATION
Author Dane Maxwell says “You get to be yourself. Please don’t get into business to be someone else. Become an entrepreneur to be more of yourself. Entrepreneurship is a great place to do it. There are no limitations here.”
The remaining book is filled with six stories of entrepreneurs who Author Dane Maxwell’s students who were doing simply miracles in the business world.
In this section, you’ll read about million-dollar businesses, six-figure businesses, and smaller players all crushing it in their own way. They all started from scratch using the framework you learned about in this book.
I finished all interviews in one go as they are relatable and interesting.
That concludes my reading journey with the book Start From Zero.
I enjoyed reading
Start From Zero book. I am going to read again in 2021. I added this book into my reread list, where I read only a handful of books every year.
I am going to keep this in a shelf where it is always available to reference.
If you follow the concepts taught in this book, they are not only noteworthy, they would change how you do the business forever for good.
I loved this book, and it lived beyond my expectations.
Thank you, Dane Maxwell, for producing a masterpiece.
Do you know you can listen to this book on Amazon Audible for FREE?
If you hate reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
Key Takeaways from the
Start From Zero book:
Don’t forget to ask one question everyday. The question is:
Did I build any equity today?
Swallow your pride and remember to open your heart and start listening.
Jealousy locks you into place.
Joy is a superpower in business.
Concentrate on customer results, not on the mechanism. In truth, the customer doesn’t care about the mechanism. They want result.
All the good traits can be built by cultivating one good habit called
The fastest way I know to build the surveyor’s brain is to apply pattern recognition to existing successful businesses using this framework: Customer. Pain. Solution. Offer.
- Who’s the Customer?
- What’s the Pain?
- What’s the Solution?
- What’s the Offer?”
Find pain and build a better product around that pain. If you create a product or service on top of a bad seed, then it is almost impossible to make a market out of it.
Here are the eight steps and distinctions to make a great product quickly with a healthy profit.
Align your product to the C.P.S.O (Customer, Pain, Solution and Offer)
Prototype the vision for the product (could be with pen and paper
Get buy-in, yes, or money from the customer.
Find experts to create the product vision.
Test the concept for results (without building it) or build now if confident.
Structure the deal for limited financial risk.
Create a communication loop so you’re always informed.
Think about your goals and if this product meets them.
Here are the four killers of a great product. Ask yourself these questions. The correct answers are in parentheses.
Does the customer currently do this activity outside of the product? (Best answer: Yes)
Does it require a great change of behavior? (Best answer: No)
Is the burden to use the product high? (Best answer: No)
Does the product deliver an end result clearly? (Best answer: Yes)”
To grow product revenue focus on the following.
Get the concept tested or built.
Get it into the hands of your first customer.
Get that first customer a result (treat them with the care of a newborn baby).
Repeat with your next few customers.
Get all of your customers’ results.
Document the results as case studies and stories.
Create one focused marketing process using your case studies to convert paying customers.
Promote case studies within the niche market. (Tip: Master a single traffic source first, before you expand.)
Get a result for your first customer and then use that results as a testimonial and build case studies around the result. Chose one marketing channel and go in-depth, showing the customer results in your marketing material.
Copywriting is the only skill that everyone should need. Technically speaking, copywriting is salesmanship in print.
Aspire to be an owner not an expert.
Focus on the customer and the end result they want, not on the mechanism like how you can fulfil the solution.
Make it simple. Ask questions. Understand the pain. Find an expert who can have an answer or solution, partner with them, create a solution, go to the marketplace where your potential customers hang out and present them with a simple offer.
Investing in yourself change your life more rapidly than anything else did. Don’t be stingy with your money. Invest as much as you safely can.
It took me 25 days to finish the book. With this pace, I am going to finish a book in a month. That is 12 books in a year.
I am glad I started this journey and able to read and write my thoughts without a single break.
To celebrate the occasion of completing my first book read (in public), I would like to end this with a beautiful quote from Mark Twain.
If you don’t read, you’re not any better than people who can’t read.
I can’t wait to read my next book.
Bye for now. Catch you tomorrow with a new book 😉
Honestly, this is the best book I have read in the entrepreneur/business genre. What are you waiting? Go, buy and build a successful business. Click below to buy your own copy.
Author(s): Dane Maxwell
Part 25 of 25 in the 📖 Start From Zero book series.