This post is part of the 📖 The 1 Hour Content Plan series.
Today I am reading introduction chapter of the book The One Hour Content Plan written by Author Meera Kothand.
Tomorrow, I will be reading a chapter Your Content GPS: How To Set Yourself Up For Content Success. Look out for tomorrow’s article.
The Big, Bold Promise
The lack of content ideas is just a symptom of a larger problem in hand. You need to treat the underlying problem, not the symptom.
The problem didn’t that you have no content ideas or you don’t know what to create. The problem is that you don’t have a strategy or system for coming up with content ideas.
There are 3 telltale signs you’re in desperate need of a blog content plan.
- You never know what to write
- You chase after content trends
- Your content doesn’t have a strong link to the products or services you offer
Whatever your goals are, your content has to contribute to inching the reader forward in the direction of your end goal. And this is something that you may be sorely missing.
What exactly is content strategy?
“A content strategy is “a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers.” — Demian Farnworth, chief content writer at Copyblogger
What are the benefits of a solid content strategy
- Sponsorship opportunities
- List growth
Intangible Benefits of a Content Strategy Awareness
- Respect and Adoration
- Mindshare leading to indirect sales
- Positioning Yourself as a Thought Leader or Expert
How the one-hour content plan works?
You combine content GPS and EOG(expert-offer-goal) methods to plan your content ahead.
You also use ADDE (Attribute-Markers-Do’ s-Dont’s-Expressions) Formula.
In the last two sections, you will discover strategies to promote your content and tools to help you make the process easier.
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
Content marketing is building a relationship with your reader by empowering and educating them via content. And the content strategy is the plan that gets you there.
Content strategy is not just for B2B and B2C companies. It’s for everyone who’s in the blogging spear or solopreneurs.
You become a go-to person in your niche if you consistently over-deliver with the content you create.
Ignoring a content plan for your blog is the biggest mistake you can make.
Show your reader a clear path to your products and services. Discover what topics your audience wants so you’ll have direction and focus. Help establish your brand. And ultimately support the growth of your blog and business.
You’ll never view content in the same way again. And this is exactly what’s going to help you cut through the noise.
Get your content to work harder for you with the One Hour Content Plan!
Author(s): Meera Kothand
Part 1 of 14 in the 📖 The 1 Hour Content Plan book series.