This post is part of the 📖 The 1 Hour Content Plan series.


Today I am reading Your Content GPS: How To Set Yourself Up For Content Success chapter of the book The One Hour Content Plan written by Author Meera Kothand.

Info! 💬
By reading this book The One Hour Content Plan, you can be able to show your readers a clear path to your products and services. You should be able to discover what topics your audience wants so you’ll have direction and focus. The book helps you to establish your brand, and ultimately support the growth of your blog and business.


Tomorrow, I will be reading a chapter FIND AN IMAGINARY FRIEND IN YOUR IDEAL READER. Look out for tomorrow’s article.


YOUR CONTENT GPS: HOW TO SET YOURSELF UP FOR CONTENT SUCCESS

When you’re not able to articulate the direction you want your content to take your readers, it’s difficult for your readers to understand where you’re taking them too.

When you’re not able to articulate the direction you want your content to take your readers, it’s difficult for your readers to understand where you’re taking them too.

In this chapter, Author Meera Kothand has explained the Driver of Change (DoC) concept, which is a powerful way of viewing your blog and business.


Chapter 1

DEFINE YOUR CONTENT PLAYING FIELD

How can you come up with an all-encompassing purpose or value proposition for your blog?

First, answer these two questions:

  1. What group do you want to help?

  2. In what area do you want to help them? Or in what area do they struggle that you believe you can help them?

After that, you have to dive deeper and ask yourself what change your blog creates for your readers.

The Driver of Change (DoC) Model is a powerful way of thinking about your blog because content should transform your readers.

That transformation should progress both you and your audience toward your respective goals.

Measure your reader’s journey through BEFORE and AFTER state using the following 3 components

  1. What are your readers going through?
  2. What do your readers feel?
  3. What thoughts run through their minds?

Here author Meera showed her blog example and answered all the three questions. I am not allowed to elaborate on the case here due to the copyright issue, but it made sense to me to ask the same questions before I start my blog/business.

I drafted my own example with a new site that I am planning soon.

In my yet to start a new blog, I want to help my readers mainly Moms and Dads who are preparing their children for a Grammar School entrance exam (called 11 Plus Test)

What are your readers going through?

Before:

Parents are struggling to have a structure or a path to guide their kids to pass the entrance exam to enter into the Grammar School. Always they target how to pass the exam and get into Grammar School but failed to incorporate overall changes that they wanted to see in their children to achieve. They are all over the place and jumping from one trick to another. Parents undergo in a severe stress environment.

After:

Parents have a clear goal, path and ability to guide their little ones and prepare them to pass not only the Grammar school entrance but to succeed in the life that comes after. A confident parent who knew what to do and less stressed.

What do your readers feel?

Before:

Confused. Lost. Overwhelmed.

After:

In control, like they are making progress every single day.

What thoughts run through their minds?

Before:

I don’t know how to help my son/daughter to pass the 11 plus exam. I am confused. Am I on the right path? Is my son/daughter in the right kind of mindset?

After:

I know what to do every day, and I know how to schedule the workload to progress towards the end goal. I am not stressed anymore. The path is clear and achievable.

Now, I know my path and what content I can produce that will help my reader get to this endpoint.


Make content buckets. Divide them into Category => Sub Category => Blog Posts

Action Item:

Determine what your core blog categories are. Do the DoC Model exercise for your blog.

My Action Items: (Narendra, not the original author)

In my Grammar School Entrance test (11 Plus Test) blog, I will make the following categories.

11 Plus Advice

11 Plus Preparation

11 Plus Schools

11 Plus Curriculum

Do you know you can listen to this book on Amazon Audible for FREE?

Do you know you can listen to this book on Amazon Audible for FREE?

If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible

Don't Read. Just 🎧

Key Takeaways

  • Content should transform your readers.

  • Ask the following questions and answer them honestly. Check my answers above.

    1. What are your readers going through?
    2. What do your readers feel?
    3. What thoughts run through their minds?
  • Make content buckets. Divide them into Category => Sub Category => Blog Posts

Summary

Make sure you come with your blog categories basing upon your three questions. If you are not sure about your categories, then go back to your questions and answer them detailedly.

Take your time and be honest to answer all the questions with the transformation (before and after)


Get your content to work harder for you with the One Hour Content Plan!

The One Hour Content Plan

Author(s): Meera Kothand

Short Blurb: Does any of this sound like you? 1. You never know what to write On most days you struggle to come … Read more
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Part 2 of 14 in the 📖 The 1 Hour Content Plan book series.

The One Hour Content Plan - Day 1 | The One Hour Content Plan - Day 3



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As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book 📖 to review or grab a beer 🍺 Super duper thanks 🙌