This post is part of the 📖 The 1 Hour Content Plan series.
Today I am reading chapter 4 POSITION YOUR BRAND AND CONTENT IN THE ONLINE SPACE chapter of the book The One Hour Content Plan written by Author Meera Kothand.
Tomorrow, I will be reading a new section THE ONE-HOUR CONTENT PLAN Look out for tomorrow’s article.
POSITION YOUR BRAND AND CONTENT IN THE ONLINE SPACE
Look five years down the road.
What topic or content do you want to be associated with? What types of products and services do you see yourself offering? What type of business and community do you want to create?
These could form the core categories of your blog.
According to the author, you need to find your unique content tilt that will get your audience to take notice.
There are a few ways you can find your own tilt.
What questions are your audience members asking but aren’t addressed in your niche?
What perspectives and viewpoints in your niche do you oppose or take an opposite view on?
What is everyone saying that isn’t necessarily true.
Do you disagree with any viewpoint widely held in your niche?
Are there any specific methods you use that get your readers/ clients results?
What are common misconceptions and mistakes readers have about the content in your niche?
What are your most significant light bulb moments that have impacted the way you do certain things and how you help your readers or clients?
What’s your own ‘Content tilt’? What do you think you have a unique perspective? How different is your content?
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When you repeatedly produce content on a few core categories, you get associated with those categories. You build authority, and your blog becomes a go-to for those topics.
The content tilt is what makes you and your content different.
Building content authority comes with having a distinctive point of view. Find your unique point of view and carve-out your cult-like following.
Get your content to work harder for you with the One Hour Content Plan!
Author(s): Meera Kothand
Part 5 of 14 in the 📖 The 1 Hour Content Plan book series.