This post is part of the 📖 The 1 Hour Content Plan series.
Today I am reading chapter 6, CONTENT IDEAS TO PROMOTE YOUR PRODUCT AND SERVICE OFFERS of the book The One Hour Content Plan written by Author Meera Kothand.
Tomorrow, I will be reading a new section GOAL AND CONTENT: A RECIPE FOR SUCCESS Look out for tomorrow’s article.
CONTENT IDEAS TO PROMOTE YOUR PRODUCT AND SERVICE OFFERS
According to the author, people who experience your content will fall into one of five categories.
In this chapter, we are going to dive deep into “Offer” method of th content. Did you remember E-O-G method?
They have no idea about the problem that your product or service solves.
Some of them may not even be aware of the problem your product solves or why it needs to be addressed in the first place.
Type of content for this category: Bring attention to the problem—elevate pain than stating the benefits in your copy.
There are plenty of excellent examples in the book, but I am just scraping the surface here. Please consider buying the book using this Amazon link.
Examples: X ___________________ you didn’t know about _____________________
E.g. 12 things you didn’t know about heart disease. 10 things you didn’t know about working from home.
Why you should stop ____________________
E.g. Why you should stop sending blog post notifications
Why your _____ sucks and what to do about it
E.g. Why your resume sucks /
_____ sins and what to do to rectify them E.g. 7 email marketing sins / 10 parenting sins
X mistakes [call out an audience] make on their ________
E.g. 12 mistakes mom bloggers make with their media kits / 7 mistakes college graduates make on their resumes.
X reasons your _____ will fail
E.g. 10 reasons your VA business will fail”
They are starting to become aware of the problem that your product or service solves. They still have a lot of questions, but you’ve got their attention, and they are starting to trust you.
You have to tap on their interests.
Examples of post types for this category:
9 ridiculously simple shortcuts to _______ (make turkey / cut chicken / write a book… the possibilities are endless)
The lazy _______ guide to ______
E.g. The lazy parent’s guide to making dinner / The lazy marketer’s guide to selling / The lazy blogger’s guide to writing long-form content
X evergreen ideas for _______ This can be anything from a dinner party / birthday party / social media updates / blog posts
How to create a _____ and follow it
E.g. How to create a writing habit and follow it / how to create a marketing strategy and follow it
Have a ______ you can be proud of
E.g. Have a body/clientele/home organization routine/ work schedule you can be proud of
A skill every [call out an audience] should have and why
To know the remaining categories and examples, please consider purchasing the book The One Hour Content Plan on Amazon.
That’s all for this chapter. It’s a meaty chapter, but I am not allowed to sprinkle all the golden seeds here due to the legality of reproducing the content.
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
Understand the different categories of readers that can interact with your content daily.
Dig into the pain of what your customers are going through.
Use numbers like
8 mistakesand words like
mistakes) in your blog post titles.
This book comes alive from the chapter 6. The book is worth just the example mentioned and ideas provided in this section. I highly recommend this book if you have a blog or you want to research something for your project.
Get your content to work harder for you with the One Hour Content Plan!
Author(s): Meera Kothand
Part 8 of 14 in the 📖 The 1 Hour Content Plan book series.