This post is part of the 📖 1-Page Marketing Plan series.
Today I am reading introduction chapter of the book The 1-Page Marketing Plan written by Author, serial entrepreneur and rebellious marketer Allan Dib.
Tomorrow, I will be reading a chapter ****. Look out for tomorrow’s article.
Author Allan Dib started the book with a bold statement of “If I had to summarize the essence of this book in one sentence it would be, “the fastest path to the money.“”
Running out of Oxygen Really Sucks
As Zig Ziglar famously said, “Money isn’t everything… but it ranks right up there with oxygen.” Yup, nothing kills a business faster than a lack of oxygen (aka money).
There is no problem that can’t be solved with more money.
If you are not into business to make money, then you either lying or you have a hobby, not a business - Allan Dib.
Secondly, when you’ve taken care of yourself, you have a chance to help others.
“To live through an impossible situation, you don’t need to have the reflexes of a Grand Prix driver, the muscles of a Hercules, the mind of Einstein. You simply need to know what to do” - The Book of Survival, Anthony Greenbank.
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
Nothing kills a business faster than a lack of oxygen (aka money). You should unashamedly focus on the money getting activities.
no problem can’t be solved with more money.
You can’t help others unless you help yourself first
In this groundbreaking new book you’ll discover:
How to get new customers, clients or patients and how to make more profit from existing ones.
Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
How to annihilate competitors and make yourself the only logical choice.
How to get amazing results on a small budget using the secrets of direct response marketing.
How to charge high prices for your products and services and have customers actually thank you for it.
Author(s): Allan Dib
Part 1 of 36 in the 📖 1-Page Marketing Plan book series.