This post is part of the 📖 1-Page Marketing Plan series.
Today I am reading a section named EMAIL MARKETING from REACHING PROSPECTS WITH ADVERTISING MEDIA chapter of the book The 1-Page Marketing Plan written by Author, serial entrepreneur and rebellious marketer Allan Dib.
Yesterday, I read REACHING PROSPECTS WITH ADVERTISING MEDIA from the CRAFTING YOUR MESSAGE chapter of the book.
Tomorrow, I am going to read a new section SMAIL MAIL from the REACHING PROSPECTS WITH ADVERTISING MEDIA chapter. Look out for tomorrow’s article.
Email is a direct, personal way to engage with prospect and customers.
Allan Dib, the author, advocates, a prominent part of your website should be an opt-in email form.
Lead capture and lead nurturing are two critical stages of the marketing process.
An email also enables you to maintain a close relationship with your customer base and makes it easy to test and launch new products and services.
Email marketing will help you nurture your interested prospects who may not yet be developed to the point of making a purchasing decision.
“Creating a highly responsive list of email subscribers practically enables you to produce cash on demand.” — Allan Dib
Here are some of the key dos and don’ts when it comes to email marketing:
- Don’t spam.
- Be human.
- Use a commercial marketing system like Convertkit.
- Email regularly.
- Give them the value.
Inside the book, the author discussed in super detail of Email Marketing and related stuff. Grab your own copy of the book The 1-Page Marketing Plan from Amazon today and become business savvy.
With email marketing, you have three challenges:
- Getting your email delivered.
- Getting your email opened.
- Getting your email read.
Again, grab your own copy of the book The 1-Page Marketing Plan to know more in-depth.
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
- A prominent part of your website should be an opt-in email form.
Building a database of email subscribers plays a central role in your online marketing strategy.
In this groundbreaking new book you’ll discover:
How to get new customers, clients or patients and how to make more profit from existing ones.
Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
How to annihilate competitors and make yourself the only logical choice.
How to get amazing results on a small budget using the secrets of direct response marketing.
How to charge high prices for your products and services and have customers actually thank you for it.
Author(s): Allan Dib
Part 14 of 36 in the 📖 1-Page Marketing Plan book series.