This post is part of the 📖 1-Page Marketing Plan series.
Today, I am reading a new section Use Technology to Reduce Friction from Delivering a World-Class Experience chapter of the book The 1-Page Marketing Plan written by Author, serial entrepreneur and rebellious marketer Allan Dib.
Yesterday, I read some sections of Building Your Tribe of Raving Fans from SALES CONVERSION chapter of the book.
Tomorrow, I am going to read a new section Products Make You Money, Systems Make You a Fortune from the Delivering A World-class Experiencee chapter of the book. Look out for tomorrow’s article.
Use Technology to Reduce Friction
The purpose of any new technology in your business is to eliminate friction. We want the fastest and easiest path to the sale while increasing customer satisfaction.
Become a Voice of Value to Your Tribe
“Don’t spend most of your time on the voices that don’t count. Tune out the shallow voices so that you will have more time to tune in the valuable ones.” — Jim Rohn
You need to be a thought leader in your industry, someone who is sought out for opinion and comment.
To become a voice of value, you need to have valuable ideas and rarely do valuable ideas come from nowhere and interrupt you.
By seeking out other voices of value—thought leaders in and out of your industry, mentors, coaches and successful peers—you lay the foundation for building your own valuable ideas.
The most valuable commodity is reputation. The reputation economy requires that you transform your marketing from just information and high-pressure sales tactics to education-based marketing.
Education marketing is two-folded:
It’s about positioning yourself as an authority in your target market. Everyone wants to hear from an authoritative source. By being a content creator, you position yourself as an authority and expert in your niche.
It’s about building relationships and becoming the trusted advisor to your target market rather than just a salesperson.
“Becoming a voice of value is hard work, and it takes time, but the time invested will pay dividends.” — Allan Dib
Tell them about your skills, how you acquired them, all the checks and balances you have in place and how you train your staff.
The fact is, no one cares about your logo, company name or some dubious claim about being the leader in your industry. They want to know about what your product will do for them, and your backstory is essential to this.
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One of the major distinctions between successful entrepreneurs and “wantrepreneurs” is that successful entrepreneurs are predominantly content creators whereas wantrepreneurs are predominantly content consumers.
The most valuable commodity is your reputation.
In the reputation economy, you can’t afford to be a commodity or another “me too” type of business.
The backstory to your product or service is an absolutely essential part of your marketing.
As small business owners, we must ensure technology is being used in our businesses in ways that remove friction rather than ways that create it.
Be a thought leader in your industry and become a voice of your field of expertise.
Successful entrepreneurs are prolific content creators.
Share with your audience about all the effort that goes into delivering your product or service. Give them the details of how you painstakingly prepare or manufacture your product.
In this groundbreaking new book you’ll discover:
How to get new customers, clients or patients and how to make more profit from existing ones.
Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
How to annihilate competitors and make yourself the only logical choice.
How to get amazing results on a small budget using the secrets of direct response marketing.
How to charge high prices for your products and services and have customers actually thank you for it.
Author(s): Allan Dib
Part 27 of 36 in the 📖 1-Page Marketing Plan book series.