This post is part of the 📖 1-Page Marketing Plan series.
Today, I am reading a new section Don’t Rely on a Free Lunch from Orchestrating And Stimulating Referrals chapter of the book The 1-Page Marketing Plan written by Author, serial entrepreneur and rebellious marketer Allan Dib.
Yesterday, I read some sections of Polluted Revenue and the Unequal Dollar from Delivering a World-Class Experience chapter of the book.
Tomorrow, I am going to read a new section Who Has Your Clients Before You from Orchestrating And Stimulating Referrals chapter the book. Look out for tomorrow’s article. It’s a new chapter.
Chapter 9 Summary
Orchestrating and stimulating referrals is an active process. Many businesses wish and hope for referrals but don’t have a deliberate system for making them happen.
By implementing some simple tactics, you can make the flow of referrals a more reliable part of your marketing process.
Highlights covered in this chapter include:
- Why relying on word of mouth is a losing strategy
- How to ask for referrals without looking needy or desperate
- The “Law of 250” and how it relates to getting an ongoing stream of referral business
- The psychology behind referral marketing and how to compel existing customers to want to give you referrals
- How to create a win-win scenario with joint ventures
- How to profit by referring your customers to others
- What “branding” really is and how to build brand equity in your business
Don’t Rely on a Free Lunch
By being solely reliant on word of mouth, you’re putting the fate of your business in the hands of others—hoping they both like you and remember you often enough to send new business your way regularly. This is a dangerous path to be on.
Ask and You Shall Receive
One of the best strategies for getting what you want in business and indeed in life—just ask.
A few good examples here in this section. I highly recommend the book just for the examples mention in this chapter.
Conquering the Bystander Effect
Asking for referrals is one thing, but how you ask for them can have a dramatic impact on the quality of the referrals you get and the likelihood that you’ll get them consistently.
Have you ever slowed down as you pass a car accident on the freeway to see what’s going on but then driven on assuming someone else is assisting those involved? That’s the bystander effect in action.
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The best ways to get referrals is by straight out asking for them from customers for whom you’ve delivered a good result.
You have to be very specific in your requests for referrals; this significantly increases the odds that they’ll happen.
Don’t rely on just word of mouth referrals. Go and ask for a specific referral help. Be much more straightforward.
In this groundbreaking new book you’ll discover:
How to get new customers, clients or patients and how to make more profit from existing ones.
Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
How to annihilate competitors and make yourself the only logical choice.
How to get amazing results on a small budget using the secrets of direct response marketing.
How to charge high prices for your products and services and have customers actually thank you for it.
Author(s): Allan Dib
Part 34 of 36 in the 📖 1-Page Marketing Plan book series.