This post is part of the 📖 1-Page Marketing Plan series.

Today, I am reading a new section Who Has Your Clients Before You from Orchestrating And Stimulating Referrals chapter of the book The 1-Page Marketing Plan written by Author, serial entrepreneur and rebellious marketer Allan Dib.

Info! 💬
By reading this book The 1-Page Marketing Plan, Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Yesterday, I read some sections of Don’t Rely on a Free Lunch from Delivering a World-Class Experience chapter of the book.

Tomorrow, I am going to read Conclusion, a new and final chapter of the book. Look out for tomorrow’s article.

The book is going to finish tomorrow.

Who Has Your Clients Before You?

Your customers, before their transaction with you, they did business with someone else, and after you, they’ll do business with someone else.

The transactions may or may not be related, but one thing is for certain—someone had your customers before you did and in all likelihood, they spent a good deal of money on sales and marketing to acquire that customer.

If you’re a lawyer, an accountant might make a great source of new leads. If you’re a car detailer, a mechanic could be your source of information. You got the point, right?

It’s called Joint Venture (JV) partnerships.

Setting up a joint venture (JV) arrangement with one or more of these businesses that are not in direct competition with you can be a cheap or free source of leads.

Here are a few methods to monetize your existing customer base in this way:

  • Sell the leads
  • Exchange the leads
  • Resell complementary products and services
  • Become an affiliate referral partner

Chapter 9 Action Item:

How Will You Orchestrate and Stimulate Referrals?
Fill in square #9 of your 1-Page Marketing Plan canvas.
Do you know you can listen to this book on Amazon Audible for FREE?

Do you know you can listen to this book on Amazon Audible for FREE?

If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible

Don't Read. Just 🎧

Key Takeaways

  • Setting up a joint venture (JV) arrangement with the businesses that are not in direct competition with you can be a cheap or free source of leads.


Look at who has your customers before you and after you and find ways of creating value in both directions. This can become an essential source of new customers and new revenue for your business.

In this groundbreaking new book you’ll discover:

  • How to get new customers, clients or patients and how to make more profit from existing ones.

  • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.

  • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.

  • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.

  • How to annihilate competitors and make yourself the only logical choice.

  • How to get amazing results on a small budget using the secrets of direct response marketing.

  • How to charge high prices for your products and services and have customers actually thank you for it.

The 1-Page Marketing Plan

Author(s): Allan Dib

Short Blurb: "To build a successful business, you need to stop doing random acts of marketing and start following … Read more
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Part 35 of 36 in the 📖 1-Page Marketing Plan book series.

Series Start | The 1-Page Marketing Plan - Day 34 | The 1-Page Marketing Plan - Day 36

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As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book 📖 to review or grab a beer 🍺 Super duper thanks 🙌