This post is part of the 📖 The Undefeated Marketing System series.

Today, I am reading the Step 3: Create Your Data-Backed Messaging and Creative Brand (or Rebrand) chapter of the book The Undefeated Marketing System written by Phillip Stutts.

TL;DR! 💬

What if the key to future success lies in a simple and secret marketing approach that presidents use to get elected and startup companies to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits?

In The Undefeated Marketing System, bestselling author Phillip Stutts shows you how his groundbreaking five-step marketing formula used by winning presidents and successful companies will also grow your business.

If you’re a small business owner, entrepreneur, executive, or marketing professional determined to beat the competition in any economic environment, and this is your next must-read book.

Yesterday, I finished reading Step 2: Build Your Data-Backed Strategic Marketing Plan chapter from The Undefeated Marketing System book.

Chapter 4

Step 3: Create Your Data-Backed Messaging and Creative Brand (or Rebrand)

Your brand should be markedly different from your competition’s and based on connecting with your customers and clients.

Your Brand Isn’t Built on 1-Sided Wins

Stop sending business proposals where you win first. If you want to build a great brand and sell your products or services, you have to earn trust, build a relationship, and forge a partnership.

When the other side wins first—and only then—do you win. If you try to skip steps, you’re just going to come off as a shallow person out for your own gain. Plus, it’s just a better way to live your life. Give first.

Every element of your brand is built on cultivating relationships, and relationships aren’t about 1-sided wins.

Take your time and build them the right way. That lasts a lifetime. Focus on what the customer wants and needs. Follow the same steps you would with any other relationship in your life, and do it in the order I discuss in this book.

That’s it for today. Tomorrow, we will continue reading the same chapter Step 3: Create Your Data-Backed Messaging and Creative Brand (or Rebrand).


  • Even if you’ve got the best brand in the world, you have to take time to focus on what your customers like, cultivate a connection, and build that connection based on where your brand has alignment with them.

The Undefeated Marketing System

Author(s): Phillip Stutts

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Part 12 of 20 in the 📖 The Undefeated Marketing System book series.

Series Start | The Undefeated Marketing System - Day 11 | The Undefeated Marketing System - Day 13

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As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book 📖 to review or grab a beer 🍺 Super duper thanks 🙌