This post is part of the πŸ“– The Undefeated Marketing System series.


Today, I am still reading the Step 3: Create Your Data-Backed Messaging and Creative Brand (or Rebrand) chapter of the book The Undefeated Marketing System written by Phillip Stutts.

TL;DR! πŸ’¬

What if the key to future success lies in a simple and secret marketing approach that presidents use to get elected and startup companies to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits?

In The Undefeated Marketing System, bestselling author Phillip Stutts shows you how his groundbreaking five-step marketing formula used by winning presidents and successful companies will also grow your business.

If you’re a small business owner, entrepreneur, executive, or marketing professional determined to beat the competition in any economic environment, and this is your next must-read book.


Yesterday, I left in the middle reading a section Your Success Is Based on Your Connection with Customers of Step 3: Create Your Data-Backed Messaging and Creative Brand (or Rebrand) chapter from The Undefeated Marketing System book.


Chapter 4

Step 3: Create Your Data-Backed Messaging and Creative Brand (or Rebrand)

Being Authentic with Your Brand Will Explode Your Sales

“Authentic” is an easy word to toss around, but it’s not always easy to live up to.

What does it mean to be truly authentic?

It means that when you find an alignment between your business and your customers or clients, you connect itβ€”no matter how “out there,” controversial, or nontraditional it seems.

Many companies try to straddle some imaginary play-it-safe fence. They know they need to stand out, but they’re scared to be authentic and cutting-edge. They’re worried about offending or alienating their customers instead of staying true to their brand.

Ask yourself this question:

How do you want your business to be remembered?

For following the status quo in these disruptive times or creating something authentic, original, and honest?

If you commit to being authentic and letting yourself be vulnerable, your customers will probably like you even more.

The Importance of Video in Today’s World

We’re streaming video at a record amount, and every day, that record grows even more. If you don’t understand this, you will lose before you even start the game.

If you want to run successful online marketing campaigns, you must use video to tell compelling stories. Let me repeat that again. You must use video to tell compelling stories. β€” Stutts, Phillip. The Undefeated Marketing System

According to HubSpot, 7 out of 10 B2B buyers watch a video at some point in the sales or buying process. With B2C, it’s even higher. 95% of people have watched an explainer video to learn more about a product or service, and 84% have been convinced to buy a product or service by watching a brand’s video.

7 out of 10! 95%! 84%! These are huge numbers, and you should take them seriously. If you want to win the marketing battle, you need to pay attention. Video isn’t just the way of the future. It’s the marketing present.

If you’re not already using video, you’re fighting an uphill battle.

“The future is going to be video, and if you don’t get on board, you’re dead.” β€” Stutts, Phillip. The Undefeated Marketing System

These statistics show that video should be a no-brainer, but here’s the deal.

The majority of businesses still aren’t leading their branding stories with video. Almost every company I come into contact with is grossly deficient in utilizing video to grow their bottom line and create a great brand.

You can convey something original, genuine, and fresh about yourself through compelling video. Customers learn through stories and metaphors.

That’s it for today. Tomorrow, we will read a new chapter, chapter 5, Step 4: Test Your Data-Backed Messaging to Prove What Will Work.


Key Takeaways

  • If you want to be # 1 in your industry, you can’t win with a fearful, play-it-safe marketing strategy amongst the 10,000 competitors you’re facing online every day.

  • If you commit to being authentic and letting yourself be vulnerable, your customers will probably like you even more.

  • “The future is going to be video, and if you don’t get on board, you’re dead.”

Summary

  • Don’t spend your marketing dollars to be like everyone else. Find the unique lane that allows you to still connect with your customers, take a chance, and commit to the strategy.

  • Stand for something, serve your target audience, and hold to your principles. The money will come. It always comes to truly smart and authentic brands.

  • Be authentic, be true to yourself, be willing to be outrageous, and you will build an amazing brand.

  • If you’re not already using video, you’re fighting an uphill battle. The future will be video, and if you don’t get on board, you’re dead.


The Undefeated Marketing System

Author(s): Phillip Stutts

Short Blurb: You hate politicians. Who doesn't in today's world? But you have more in common with politicians … Read more
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Part 15 of 20 in the πŸ“– The Undefeated Marketing System book series.

Series Start | The Undefeated Marketing System - Day 14 | The Undefeated Marketing System - Day 16



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