This post is part of the 📖 The Undefeated Marketing System series.
Today, I am still reading the Step 4: Test Your Data-Backed Messaging to Prove What Will Work chapter of the book The Undefeated Marketing System written by Phillip Stutts.
What if the key to future success lies in a simple and secret marketing approach that presidents use to get elected and startup companies to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits?
In The Undefeated Marketing System, bestselling author Phillip Stutts shows you how his groundbreaking five-step marketing formula used by winning presidents and successful companies will also grow your business.
If you’re a small business owner, entrepreneur, executive, or marketing professional determined to beat the competition in any economic environment, and this is your next must-read book.
Yesterday, I left in the middle reading Step 4: Test Your Data-Backed Messaging to Prove What Will Work chapter from The Undefeated Marketing System book.
Step 4: Test Your Data-Backed Messaging to Prove What Will Work
Testing Isn’t New, but Most Marketers Aren’t Doing It Right
Your corporate marketing agency will probably tell you, “We do run tests,” and it’s true. They do. But most of the time, they run tests that cost an arm and a leg because they don’t want to prove their ads before spending your money.
Why would you invest big money on a marketing campaign before you know what will resonate with your customers?
You don’t need to spend tons of money on a bunch of cookie-cutter concepts and pray that one pays off.
By testing ads at a low budget to find out exactly what’s going to hit customers hardest. Only after we prove what will work do we spend the biggest chunk of the client’s ad budget.
If you want to get the most bang for your buck, you have to start small with your testing budget, then test and refine several times before ever making a large marketing investment.
That’s it for today. Tomorrow, we will read new chapter 6, Step 5: Launch Your Data-Backed Marketing Campaign.
One of the corporate marketers’ most prevalent lies: you have to spend big to discover what works. That makes absolutely no sense.
Once you have a message and content that you know works, you can launch your marketing campaign virtually risk-free.
- If you want to get the most bang for your marketing buck, you have to start small with your testing budget, then test and refine several times before ever making a large marketing investment.
Author(s): Phillip Stutts
Part 18 of 20 in the 📖 The Undefeated Marketing System book series.