This post is part of the 📖 The Undefeated Marketing System series.
Today, I am reading the Step 1: Take a Deep Dive into Your Target Market Customer/ Client Data chapter of the brand new book The Undefeated Marketing System written by Phillip Stutts.
What if the key to future success lies in a simple and secret marketing approach that presidents use to get elected and startup companies to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits?
In The Undefeated Marketing System, bestselling author Phillip Stutts shows you how his groundbreaking five-step marketing formula used by winning presidents and successful companies will also grow your business.
If you’re a small business owner, entrepreneur, executive, or marketing professional determined to beat the competition in any economic environment, and this is your next must-read book.
Step 1: Take a Deep Dive into Your Target Market Customer/ Client Data
The first step of successful corporate marketing is to figure out how your target customer or client thinks, feels, and acts.
If you don’t know what makes them tune in or turn off, there’s no way you’re going to catch their attention.
The only way to know that with any degree of certainty is to gain a deeper understanding of them. All your branding, sales copy, ads, marketing—and ultimately, your products or services—resonate.
If You Are Status Quo, You’ll Be Dead Soon
Many business owners see marketing as a straightforward way to get people into their sales pipeline.
Wrong. Marketing is a bloodbath—and if you don’t see it that way, you’ll be dead soon.
How does your company stand out in that sea of information?
How do you make sure you’re undefeated in the battle for people’s attention and money?
Do you think a clunky website is going to cut it?
Do you think a generic video is going to win someone over?
Do you think highlighting your company’s brand—without ever giving a thought to what your customers or clients want or desire—is going to cut through the noise?
No way. You must get into the customer data game!
According to Forbes, a person sees up to 10,000 online and offline ads daily.
When you’re competing against 9,999 other ads for a person’s attention, the status quo isn’t going to cut it. You have to think differently with your marketing.
Disruptive technology is not building a deeper connection with the customer yet. It’s only based on convenience.
Convenience? Absolutely. But not a human connection. And therein lies an opportunity for you.
If you want your business to grow, even more, you need to think differently. You need to have better customer/client data because that’s what’s going to help you stand out. Those that invest in a deeper understanding of their customers will flourish. Those that don’t will die.
According to the author, to break through with your marketing, you need to do the following things to start:
Start easy in understanding your customers. Do your research on them, ask them questions (either 1-on-1 or through surveys), and listen to what they want.
Then, when you are ready to take the next step, dig even deeper and invest in a more sophisticated approach until you have a crystal-clear understanding of what your customer data says.
That’s it for today. Tomorrow, we will continue to read the same chapter 2: Step 1: Take a Deep Dive into Your Target Market Customer/ Client Data in detail.
According to Crowd Research Partners, 42% of marketers think that the lack of quality data is their largest obstacle to implementing successful campaigns.
At least 95% of our economy will be disrupted in the next 5 to 10 years.
If you want to grow your business, You need to have better customer/client data because that’s what’s going to help you stand out.
Those that invest in a deeper understanding of their customers will flourish. Those that don’t will die.
The bottom line to breaking through with your marketing is that you must deeply understand your customers before you can empathetically appeal to them.
Author(s): Phillip Stutts
Part 5 of 20 in the 📖 The Undefeated Marketing System book series.