This post is part of the πŸ“– The Undefeated Marketing System series.

Today, I continue reading the Step 1: Take a Deep Dive into Your Target Market Customer/ Client Data chapter of the brand new book The Undefeated Marketing System written by Phillip Stutts.

TL;DR! πŸ’¬

What if the key to future success lies in a simple and secret marketing approach that presidents use to get elected and startup companies to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits?

In The Undefeated Marketing System, bestselling author Phillip Stutts shows you how his groundbreaking five-step marketing formula used by winning presidents and successful companies will also grow your business.

If you’re a small business owner, entrepreneur, executive, or marketing professional determined to beat the competition in any economic environment, and this is your next must-read book.

Yesterday, I started reading Step 1: Take a Deep Dive into Your Target Market Customer/ Client Data chapter from The Undefeated Marketing System book.

Chapter 2

Step 1: Take a Deep Dive into Your Target Market Customer/ Client Data

How Understanding Your Customer Data Converts More Sales

Question business owners ask themselves every day:

  • How can I convince my customers to show up?

  • How can I create such passion in my customers to keep coming back, time and time again?

Here’s the bottom line. When you want to know what will motivate your customers and clients, always go back to your data to understand what motivates them to take action.

There’s a story buried in that research, and that story has everything you need. It holds the key to the vital question. What do my customers and clients really want?

The only way you can get to the bottom of what customers want is by using consumer data and analytics to understand not just who your customer is but what, deep down, motivates them. Customer data is your key to empathy.

It’s not enough to know that your ideal customer is 35, female, and sporty. You have to understand what drives her.

That’s it for today. Tomorrow, we will read a new section, The Coming Disruption Will Hit Your Business Hard from the same chapter 2: Step 1: Take a Deep Dive into Your Target Market Customer/ Client Data.

Key Takeaways

  • If you want customers to search for you, visit your website, or click “buy,” you have to tap into what they’re about and what motivates them to buy, then you have to give them a reason to build a relationship with you.


  • You can’t build a business on guesses. Comprehensive, systematic customer/client data is the most powerful tool you have to create marketing that resonates with your audience.

The Undefeated Marketing System

Author(s): Phillip Stutts

Short Blurb: You hate politicians. Who doesn't in today's world? But you have more in common with politicians … Read more
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Part 6 of 20 in the πŸ“– The Undefeated Marketing System book series.

Series Start | The Undefeated Marketing System - Day 5 | The Undefeated Marketing System - Day 7

Amazon Associates Disclaimer! πŸ’¬
As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book πŸ“– to review or grab a beer 🍺 Super duper thanks πŸ™Œ