This post is part of the 📖 Your First 100 series.
Today I am reading introduction chapter of the brand new book Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul written by Author, Donald Justin.
What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products?
What if you never had to chase or wonder where the next sale of your digital product is going to come from?
What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again?
The Book Your First 100: How to Get Your First 100 Repeat Customers will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans..
INTRODUCTION – THE BIG, BOLD PROMISE
You could be thinking one of two things right now.
A. Seriously, just 100? That’s barely going to get me the income I need! Sounds like a ridiculously low number;
B. I’m struggling to get a single customer. How about we work on one first, and then I’ll take it from there?
It is six to seven times more expensive to acquire a new customer than to keep a current one.
The probability of selling to a new prospect is 5-20%, while the probability of selling to an existing customer is 60 to 70%.
On average customers are worth up to ten times as much as their first purchase.
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
As an online business owner selling digital products, you need to pay attention to the experience your readers, subscribers, and buyers have with your brand.
Just like a brick and mortar business, your online business has several points of interaction with your audience. These brand interactions are called touchpoints.
Introduce you to the 5P Touch Framework:
- Pre-Touch Point
- Premier (First) TouchPoint
- Pivotal TouchPoint
- Prime TouchPoint
- Post TouchPoint
Businesses create a brand experience for the customer through these various touchpoints. Each touchpoint builds on the next to create a holistic compelling experience.
For now, you don’t need to know anything beyond being aware that there are five touchpoints.
Tomorrow, we will see five core areas where which anchor and impact your touchpoints. How you deal with them determines whether your business can attract repeat customers and loyal, raving fans.
- Repeat customers and loyal, raving fans are an asset to your business. The more you have, the better.
- Just like a brick and mortar business, your online business has several points of interaction with your audience. These brand interactions are called touchpoints.
Author(s): Meera Kothand
Part 1 of 16 in the 📖 Your First 100 book series.