This post is part of the 📖 Your First 100 series.
Today I am reading second chapter of the book Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul written by Author, Meera Kothand.
What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products?
What if you never had to chase or wonder where the next sale of your digital product is going to come from?
What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again?
The Book Your First 100: How to Get Your First 100 Repeat Customers will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans..
Up to now, we understand that just like a brick and mortar business, your online business has several points of interaction with your audience. These brand interactions are called touchpoints.
We understand there will be 5 touchpoints and as well as 5 core areas which anchor and impact your touchpoints.
- Pre-Touch Point
- Premier (First) TouchPoint
- Pivotal TouchPoint
- Prime TouchPoint
- Post TouchPoint
- Email Marketing
- Digital Products (and Offers)
- Selling Practices
How Your Selling Practices Can Pave the Way for Your First 100 Repeat Customers and Loyal, Raving Fans
You start to note the type of selling around you that you liked and that you didn’t like.
Anything that made you feel bad, you would take note of so that you would never go down that path no matter how highly converting those emails were.
In this section, you’ll discover simple selling practices that will help pave the way for your first 100.
DROPPING THE OFFER BOMB ON AN UNSUSPECTING AUDIENCE
You show up with your offer one fine day and tell people to buy it.
Sure, you list the benefits and how the product can help them. You don’t sound sleazy and come at it from a helpful angle. But you still won’t be able to make up for all those sales you could have made if you had had a prelaunch phase.
What exactly is a prelaunch phase?
The prelaunch phase is critical for several reasons:
- Makes your audience aware that they have a problem that needs to be solved
- Gets them to view you as an expert and trust you with the subject
- Gathers an interest list
- Builds anticipation for your upcoming product launch
EVEN A 3-PART VIDEO SERIES WILL FAIL IF…
You can try different launch vehicles—challenges, email course, webinars, lives, or a 3-part video series.
But if the hype is missing, you may end up with a lacklustre launch.
Here are a few ways you can build hype for your launch:
- Tell them what you’re working on when you’re working on it not when it’s done.
- Tell them why for creating this product.
- Repeat your message often.
Every product of yours can have a marketing story attached to it. The more you tell it, the more it sticks.
The more they see themselves in that story, the more they see themselves wanting that product.
- People need to see a marketing message several times before it registers and understands what the product is about.
That’s it for today. Tomorrow, I will read the next section “WHAT’S NOT FOUND CAN’T BE BOUGHT.“
Author(s): Meera Kothand
Part 13 of 16 in the 📖 Your First 100 book series.