This post is part of the 📖 Your First 100 series.
Today I am reading second chapter of the book Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul written by Author, Meera Kothand.
What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products?
What if you never had to chase or wonder where the next sale of your digital product is going to come from?
What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again?
The Book Your First 100: How to Get Your First 100 Repeat Customers will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans..
Yesterday, I started to read How Your Selling Practices Can Pave the Way for Your First 100 Repeat Customers and Loyal, Raving Fans section from the book Your First 100.
Up to now, we understand that just like a brick and mortar business, your online business has several points of interaction with your audience. These brand interactions are called touchpoints.
We understand there will be 5 touchpoints and as well as 5 core areas which anchor and impact your touchpoints.
- Pre-Touch Point
- Premier (First) TouchPoint
- Pivotal TouchPoint
- Prime TouchPoint
- Post TouchPoint
- Email Marketing
- Digital Products (and Offers)
- Selling Practices
WHAT’S NOT FOUND CAN’T BE BOUGHT
For every product you have or create, you need to consider a pathway or multitude of pathways for that product to be found.
How will people get to that product? For instance, let’s say you have a meal planning e-book that you pitch at the end of an email sequence.
The only single entry point for someone to get onto that sequence is by subscribing to a lead magnet on meal planning tips. And there is only one single opt-in form on one of your blog posts where someone can subscribe to that lead magnet.
How many people do you think you’re going to be sending to your sequence on a weekly or monthly basis? Not many, especially if that post is not highly trafficked.
The more opportunities you have for someone to sign up, the more people you will have going through your email sequence and ultimately getting their eyeballs on your product.
DON’T APOLOGIZE FOR SELLING BUT DON’T “SELL”
Master copywriter and entrepreneur Mark Morgan Ford has three fundamentals rules of selling.
1. People don’t like the idea of being sold to
People love to buy things and shop because that puts them in control.
But being sold to?
Don’t ask yourself: Will this product idea sell? That’s the wrong question to be asking. The question focuses on the product, not the offer.
Better questions to ask are
- What other things does my ideal customer want to buy?
- What can I offer that’ll help them get rid of this problem?
2. People buy for emotional and not rational reasons
You’re often selling to the heart and not the head.
3. Once sold people need to satisfy their buying decision with logic
Your buyer needs to be able to say, “I made the right decision.”
Always aim to exceed baseline expectation of price to value in your buyer’s head. Support them with content post-purchase.
- Is it clear where your store or products list is?
- Is there a clear pathway for each of your offers? Can your offers be easily found by your ideal customer?
- Do you have prelaunch content for your offers to build hype for your launch?
- Do you have a clear refund policy to set expectations?
- 5. Do you actively seek feedback from customers?
- Is there a process in place to get testimonials from your customers?
- What is ONE thing you are afraid of trying when it comes to launches and selling your offers? This is something you know will boost your selling, e.g., webinars, Facebook lives, challenges. How can you include this in your next promotion?
That’s it for today. Tomorrow, I will read the next section “How Making People Your Heroes Paves Can Pave the Way for Your First 100 Repeat Customers and Loyal, Raving Fans”.
Author(s): Meera Kothand
Part 14 of 16 in the 📖 Your First 100 book series.