This post is part of the 📖 Your First 100 series.
Today I am reading second chapter of the book Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul written by Author, Meera Kothand.
What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products?
What if you never had to chase or wonder where the next sale of your digital product is going to come from?
What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again?
The Book Your First 100: How to Get Your First 100 Repeat Customers will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans..
Up to now, we understand that just like a brick and mortar business, your online business has several points of interaction with your audience. These brand interactions are called touchpoints.
We understand there will be 5 touchpoints and as well as 5 core areas which anchor and impact your touchpoints.
- Pre-Touch Point
- Premier (First) TouchPoint
- Pivotal TouchPoint
- Prime TouchPoint
- Post TouchPoint
- Email Marketing
- Digital Products (and Offers)
- Selling Practices
How Making People Your Heroes Paves Can Pave the Way for Your First 100 Repeat Customers and Loyal, Raving Fans
The simple act of engaging and genuinely interested in your subscribers’ responses puts you miles ahead of the competition.
In this section, you’ll discover a few ways you can delight existing customers so that they become repeat customers and loyal, raving fans.
1. Ask for testimonials and feedback
Here’s why your subscribers’ testimonials and endorsements are so valuable.
A recent survey from Collective Bias, 18 an influencer agency, found that “30% of shoppers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity. Of that number, 70% of 18-to 34-year-olds had the highest preference for ‘peer’ endorsement.”
This means that your readers are looking for the opinions and experiences of someone like themselves. So by having testimonials from your subscribers and customers on your blog, you’re far more likely to come across as someone they can trust.
2. Send out “the free consultation” email
3. Make them feel special
4. Offer a referral/affiliate program
That’s for today. Tomorrow, I will read “WHAT YOU FAIL TO DO AND SAY MATTERS”.
Author(s): Meera Kothand
Part 15 of 16 in the 📖 Your First 100 book series.