This post is part of the 📖 Your First 100 series.
Today I am reading second chapter of the book Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul written by Author, Meera Kothand.
What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products?
What if you never had to chase or wonder where the next sale of your digital product is going to come from?
What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again?
The Book Your First 100: How to Get Your First 100 Repeat Customers will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans..
Yesterday, I started to read How Making People Your Heroes Paves Can Pave the Way for Your First 100 Repeat Customers and Loyal, Raving Fans section from the book Your First 100.
Up to now, we understand that just like a brick and mortar business, your online business has several points of interaction with your audience. These brand interactions are called touchpoints.
We understand there will be 5 touchpoints and as well as 5 core areas which anchor and impact your touchpoints.
- Pre-Touch Point
- Premier (First) TouchPoint
- Pivotal TouchPoint
- Prime TouchPoint
- Post TouchPoint
- Email Marketing
- Digital Products (and Offers)
- Selling Practices
WHAT YOU FAIL TO DO AND SAY MATTERS
It’s a protocol or internal manual of sorts that staff can refer to when there are lapses in their service, when customers complain, or when their brand fails to meet promised customer experience benchmarks.
But in the online space, many businesses don’t have one.
When your product fails to deliver When a download doesn’t open When a paid product never arrives When an email sequence doesn’t go out When you miss your deadlines
How and what you respond matters.
Equally as important is what you failed to say.
An apology and follow-up when there should have been one. An explanation of what went wrong and how you’re going to make it better.
Remember that people will value and pay for the way you make them feel. So make it count.
ACTION 1. Are you keeping track of who has purchased from you? If not, what can you put in place to tag these people? 2. What ideas do you have to delight your existing customers?
Conclusion + Next Steps
Building brand loyalty takes time.
Turning your subscribers into brand advocates takes time.
You have to stand out in that busy inbox.
You have to fight to get noticed.
You have to show them you care.
You have to earn their trust and delight them.
But it’s well worth the effort.
I hope you build a business that delight customers, cultivates trust and loyalty, and makes an impact in the online space.
Good luck and thank you for sharing your work with the world!
I finished the book. It’s a great read.
I am going to re-visit this again. It’s like an online business build manual.
I will read a new book tomorrow. I haven’t decided which one to read next, but I have a few hours left to decide.
Bye for now and see you tomorrow with a brand new book.
Author(s): Meera Kothand
Part 16 of 16 in the 📖 Your First 100 book series.