This post is part of the 📖 Your First 100 series.
Today I am still reading introduction chapter of the brand new book Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul written by Author, Meera Kothand.
What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products?
What if you never had to chase or wonder where the next sale of your digital product is going to come from?
What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again?
The Book Your First 100: How to Get Your First 100 Repeat Customers will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans..
Yesterday, we understand that just like a brick and mortar business, your online business has several points of interaction with your audience. These brand interactions are called touchpoints.
And we understand there will be 5 touchpoints:
- Pre-Touch Point
- Premier (First) TouchPoint
- Pivotal TouchPoint
- Prime TouchPoint
- Post TouchPoint
Continue today’s read:
This book will introduce you to a system of ideas and questions you need to consider in five core areas.
These core areas are
Digital Products (and Offers)
It’s these core areas which anchor and impact your touchpoints.
How Your Brand Can Pave the Way for Your First 100 Repeat Customers and Loyal, Raving Fans
You don’t need a brand strategist to get started with branding. In this section, you’ll discover the principles and ideas behind having a brand that paves the way for your first 100.
“Your brand is what other people say about you when you’re not in the room.” - Jeff Bezos, CEO of Amazon.
1 – WHY DOES BRAND MATTER?
Your brand strategy is to tell people how you want your brand to be perceived—by the content you write, and the visual and verbal cues you use. You tell your audience what you want to be known for.
Your audience takes direction from you. But to do that you need to be clear about your brand attributes.
What are the emotions and personality traits of your brand?
What vibe do you want your brand to give off?
What words do you want people to associate with your brand?
A well thought out brand strategy gives your business clarity. It acts as a beacon and tells you exactly how you’re supposed to be across each of the touchpoints.
That’s it for today. Tomorrow, we will see the 2 – YOU’RE NOT FOR EVERYBODY from the How Your Brand Can Pave the Way for Your First 100 Repeat Customers and Loyal, Raving Fans section.
The biggest branding sin is deciding on your colour palette and logo before deciding on your brand strategy. This is like taking a road trip without a map.
Your bells and whistles—colours, logos, and images—need to align with your brand attributes, not the other way around.
Author(s): Meera Kothand
Part 2 of 16 in the 📖 Your First 100 book series.