This post is part of the 📖 Your First 100 series.


Today I am still reading introduction chapter of the brand new book Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul written by Author, Meera Kothand.

TL;DR! 💬

What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products?

What if you never had to chase or wonder where the next sale of your digital product is going to come from?

What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again?

The Book Your First 100: How to Get Your First 100 Repeat Customers will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans..


Yesterday, I started to read INTRODUCTION – THE BIG, BOLD PROMISE section from the book Your First 100.

Yesterday, we understand that just like a brick and mortar business, your online business has several points of interaction with your audience. These brand interactions are called touchpoints.

And we understand there will be 5 touchpoints:

  1. Pre-Touch Point
  2. Premier (First) TouchPoint
  3. Pivotal TouchPoint
  4. Prime TouchPoint
  5. Post TouchPoint

Continue today’s read:

This book will introduce you to a system of ideas and questions you need to consider in five core areas.

These core areas are

  • Brand

  • Content

  • Email Marketing

  • Digital Products (and Offers)

  • Selling Practices

It’s these core areas which anchor and impact your touchpoints.

SECTION 1

How Your Brand Can Pave the Way for Your First 100 Repeat Customers and Loyal, Raving Fans

You don’t need a brand strategist to get started with branding. In this section, you’ll discover the principles and ideas behind having a brand that paves the way for your first 100.

“Your brand is what other people say about you when you’re not in the room.” - Jeff Bezos, CEO of Amazon.

1 – WHY DOES BRAND MATTER?

Your brand strategy is to tell people how you want your brand to be perceived—by the content you write, and the visual and verbal cues you use. You tell your audience what you want to be known for.

Your audience takes direction from you. But to do that you need to be clear about your brand attributes.

What are the emotions and personality traits of your brand?

What vibe do you want your brand to give off?

What words do you want people to associate with your brand?

A well thought out brand strategy gives your business clarity. It acts as a beacon and tells you exactly how you’re supposed to be across each of the touchpoints.

That’s it for today. Tomorrow, we will see the 2 – YOU’RE NOT FOR EVERYBODY from the How Your Brand Can Pave the Way for Your First 100 Repeat Customers and Loyal, Raving Fans section.

Key Takeaways

  • The biggest branding sin is deciding on your colour palette and logo before deciding on your brand strategy. This is like taking a road trip without a map.

  • Your bells and whistles—colours, logos, and images—need to align with your brand attributes, not the other way around.

Your First 100

Author(s): Meera Kothand

Short Blurb: What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of … Read more
Buy from Amazon

Part 2 of 16 in the 📖 Your First 100 book series.

Your First 100: How to Get Your First 100 Repeat Customers - Day 1 | Your First 100: How to Get Your First 100 Repeat Customers - Day 3



Amazon Associates Disclaimer! 💬
As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book 📖 to review or grab a beer 🍺 Super duper thanks 🙌