This post is part of the 📖 Your First 100 series.
Today I am still reading introduction chapter of the brand new book Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul written by Author, Meera Kothand.
What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products?
What if you never had to chase or wonder where the next sale of your digital product is going to come from?
What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again?
The Book Your First 100: How to Get Your First 100 Repeat Customers will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans..
Up to now, we understand that just like a brick and mortar business, your online business has several points of interaction with your audience. These brand interactions are called touchpoints.
We understand there will be 5 touchpoints and as well as 5 core areas which anchor and impact your touchpoints.
- Pre-Touch Point
- Premier (First) TouchPoint
- Pivotal TouchPoint
- Prime TouchPoint
- Post TouchPoint
- Email Marketing
- Digital Products (and Offers)
- Selling Practices
2 – YOU’RE NOT FOR EVERYBODY
You don’t sell your products to everybody.
Of course, you’re free to do so. But you don’t actively attract everyone.
You only spend your time and resources to attracting your ideal customer.
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon AudibleDon't Read. Just 🎧
3 – CARVE A SPACE FOR YOUR STAKE
We can’t talk about branding without discussing the competition.
Your competition is anyone who operates in the same niche as you.
This is something that I’ve always told my readers: Quit trying to be better than your competitors. Think of how you can position yourself differently.
Because when you do, you pretty much eradicate the competition.
Start by writing down 1–3 main benefits your brand offers your ideal customer. Anything more than that and you lose attention.
That’s it for today. Tomorrow, I will continue the same section and read 4 - THE KNOW-LIKE-TRUST FORMULA
- Knowing your idle customers will help you make better decisions about your offer which includes the promises or outcomes, how you package your digital product, and pricing, as well as the language you use on your sales page.
- Stop trying to be better than your competitors. You can pretty much eradicate the competition by positioning yourself (or your product/service/company/offer) differently than your competitors.
Author(s): Meera Kothand
Part 3 of 16 in the 📖 Your First 100 book series.