This post is part of the 📖 Your First 100 series.
Today I am still reading first chapter of the book Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul written by Author, Meera Kothand.
What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products?
What if you never had to chase or wonder where the next sale of your digital product is going to come from?
What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again?
The Book Your First 100: How to Get Your First 100 Repeat Customers will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans..
Up to now, we understand that just like a brick and mortar business, your online business has several points of interaction with your audience. These brand interactions are called touchpoints.
We understand there will be 5 touchpoints and as well as 5 core areas which anchor and impact your touchpoints.
- Pre-Touch Point
- Premier (First) TouchPoint
- Pivotal TouchPoint
- Prime TouchPoint
- Post TouchPoint
- Email Marketing
- Digital Products (and Offers)
- Selling Practices
4 – THE KNOW-LIKE-TRUST FORMULA
Know, Like, and Trust are three words that are loosely thrown around.
Getting your audience to LIKE you starts with being open to a conversation, being approachable, and helpful.
You need to consistently communicate with your audience and deliver content through a channel that works for you and them.
But trust doesn’t extend to content alone. It extends to email marketing, your products and services, and the way you communicate and engage with your audience.
That’s it for today. Tomorrow, I will start a new section (Section 2) How Your Content Can Pave the Way for Your First 100 Repeat Customers and Loyal, Raving Fans?
Author(s): Meera Kothand
Part 4 of 16 in the 📖 Your First 100 book series.