This post is part of the 📖 Your First 100 series.
Today I am reading second chapter of the book Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul written by Author, Meera Kothand.
What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products?
What if you never had to chase or wonder where the next sale of your digital product is going to come from?
What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again?
The Book Your First 100: How to Get Your First 100 Repeat Customers will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans..
Up to now, we understand that just like a brick and mortar business, your online business has several points of interaction with your audience. These brand interactions are called touchpoints.
We understand there will be 5 touchpoints and as well as 5 core areas which anchor and impact your touchpoints.
- Pre-Touch Point
- Premier (First) TouchPoint
- Pivotal TouchPoint
- Prime TouchPoint
- Post TouchPoint
- Email Marketing
- Digital Products (and Offers)
- Selling Practices
How Your Content Can Pave the Way for Your First 100 Repeat Customers and Loyal, Raving Fans?
There is nothing linear or predictable about the route someone takes to a sale. And people aren’t always ready to buy the first time you launch an offer. That doesn’t mean that they’ll never be interested.
When they say no to your offer, it often means a “not right now.”
Not a “not ever.”
When it comes to taking up any innovation:
- Early Adopters
- Early Majority
- Late Majority
Almost 95% of your audience or subscribers are not ready to buy. But 70% of them will eventually buy from you or your competitors — According to Brian Carroll, Author of Lead Generation for the Complex Sale.
This is where content comes into play.
You score with your content marketing if that 70% think of you and come to you when they’re ready.
Your ideal customer rewards you with loyalty and the sale if you prove your value in the form of the content before the sale.
- Almost 95% of your audience or subscribers are not ready to buy. But 70% of them will eventually buy from you or your competitors.
- Your ideal customer rewards you with loyalty and the sale if you prove your value in the form of the content before the sale.
Author(s): Meera Kothand
Part 5 of 16 in the 📖 Your First 100 book series.