Your First 100: How to Get Your First 100 Repeat Customers - Day 5

This post is part of the 📖 Your First 100 series.

Today I am reading second chapter of the book Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul written by Author, Meera Kothand.

Yesterday, I started to read THE KNOW-LIKE-TRUST FORMULA section from the book Your First 100.

Up to now, we understand that just like a brick and mortar business, your online business has several points of interaction with your audience. These brand interactions are called touchpoints.

We understand there will be 5 touchpoints and as well as 5 core areas which anchor and impact your touchpoints.

Touch points:

1. Pre-Touch Point
2. Premier (First) TouchPoint
3. Pivotal TouchPoint
4. Prime TouchPoint
5. Post TouchPoint

Core areas:

1. Brand
2. Content
3. Email Marketing
4. Digital Products (and Offers)
5. Selling Practices

SECTION 2

How Your Content Can Pave the Way for Your First 100 Repeat Customers and Loyal, Raving Fans?

There is nothing linear or predictable about the route someone takes to a sale. And people aren’t always ready to buy the first time you launch an offer. That doesn’t mean that they’ll never be interested.

When they say no to your offer, it often means a “not right now.”

Not a “not ever.”

When it comes to taking up any innovation:

1. Innovators
2. Early Adopters
3. Early Majority
4. Late Majority
5. Laggards

Almost 95% of your audience or subscribers are not ready to buy. But 70% of them will eventually buy from you or your competitors — According to Brian Carroll, Author of Lead Generation for the Complex Sale.

This is where content comes into play.

You score with your content marketing if that 70% think of you and come to you when they’re ready.

Your ideal customer rewards you with loyalty and the sale if you prove your value in the form of the content before the sale.

Key Takeaways

• Almost 95% of your audience or subscribers are not ready to buy. But 70% of them will eventually buy from you or your competitors.

Summary

• Your ideal customer rewards you with loyalty and the sale if you prove your value in the form of the content before the sale.

Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing Or Selling Your Soul

Author(s): Meera Kothand

Short Blurb: What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of … Read more

Buy from Amazon

Part 5 of 16 in the 📖 Your First 100 book series.

Series Start | Your First 100: How to Get Your First 100 Repeat Customers - Day 4 | Your First 100: How to Get Your First 100 Repeat Customers - Day 6