This post is part of the 📖 Your First 100 series.
Today I am reading second chapter of the book Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul written by Author, Meera Kothand.
What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products?
What if you never had to chase or wonder where the next sale of your digital product is going to come from?
What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again?
The Book Your First 100: How to Get Your First 100 Repeat Customers will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans..
Up to now, we understand that just like a brick and mortar business, your online business has several points of interaction with your audience. These brand interactions are called touchpoints.
We understand there will be 5 touchpoints and as well as 5 core areas which anchor and impact your touchpoints.
- Pre-Touch Point
- Premier (First) TouchPoint
- Pivotal TouchPoint
- Prime TouchPoint
- Post TouchPoint
- Email Marketing
- Digital Products (and Offers)
- Selling Practices
Now that you have engaged subscribers, what type of content will encourage them to become customers?
Prime content pieces should nudge and guide your ideal customer through the buyer’s journey.
Building a pool of content surrounding your products is essential because different content pieces will appeal to different readers depending on where they’re in the journey toward your solution.
6 – DOES YOUR CONTENT DEMAND ATTENTION?
Are you able to get your audience to take action on that content and at the same time, turn that attention to business growth?
Content that has the potential to get attention, inspire action in your ideal customer, and contribute to your business growth has to add to the literature in your niche and not to the noise.
You add to the content literature in your niche when you have a distinctive point of view. This is also how you build content authority. — Kothand, Meera
In Content Inc., Author Joe Pulizzi calls this the “content tilt.” The content tilt is what will separate you from everyone else in your niche. The content tilt is what makes you and your content different. This is what will get your audience to take notice of
There are a few ways you can find your own tilt.
- What questions are your audience members asking that aren’t addressed in your niche?
- What perspectives and viewpoints in your niche do you oppose or take an opposite view on?
- What is everyone saying that isn’t necessarily true?
- Are there any specific methods you use that get your readers/clients results?
- What are common misconceptions readers have about the content in your niche or what mistakes do they make?
- What are your biggest light bulb moments that have impacted how you do certain things and how you help your readers or clients?
That’s it for today. Tomorrow, we will read How Your Email Marketing Can Pave the Way to Your First 100 Repeat Customers and Loyal, Raving Fans
- If you are doing your content right, it attracts the attention, but it will allow your audience to take action simultaneously.
Author(s): Meera Kothand
Part 7 of 16 in the 📖 Your First 100 book series.