This post is part of the 📖 Your First 100 series.
Today I am reading second chapter of the book Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul written by Author, Meera Kothand.
What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products?
What if you never had to chase or wonder where the next sale of your digital product is going to come from?
What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again?
The Book Your First 100: How to Get Your First 100 Repeat Customers will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans..
Up to now, we understand that just like a brick and mortar business, your online business has several points of interaction with your audience. These brand interactions are called touchpoints.
We understand there will be 5 touchpoints and as well as 5 core areas which anchor and impact your touchpoints.
- Pre-Touch Point
- Premier (First) TouchPoint
- Pivotal TouchPoint
- Prime TouchPoint
- Post TouchPoint
- Email Marketing
- Digital Products (and Offers)
- Selling Practices
How Your Email Marketing Can Pave the Way to Your First 100 Repeat Customers and Loyal, Raving Fans
In his book Sticky Branding, Jeremy Miller calls this the 3% rule.
He states that only 3% of the market is actively looking to buy at any point in time.
But he mentions that there is a massive opportunity in the lower 90% of the market.
When you build a consistent relationship with people even when they’re not actively looking for your products and services, you become top of mind when they are indeed in the market to buy. They come to you first.
That’s where email marketing comes in.
7 – INTERRUPT WITH EMAIL
It is still possible to stand out today in your ideal customer’s crowded inbox if your emails grab attention, interrupt, and are relevant.
Your email has to be a welcome interruption.
People don’t mind being interrupted by email. They only mind if the interruption doesn’t make any sense to what they think they’re there for.
When you have an email marketing strategy, you’ll have more people who welcome your interruption than those who don’t.
Author(s): Meera Kothand
Part 8 of 16 in the 📖 Your First 100 book series.