This post is part of the 📖 Your First 100 series.
Today I am reading second chapter of the book Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul written by Author, Meera Kothand.
What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products?
What if you never had to chase or wonder where the next sale of your digital product is going to come from?
What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again?
The Book Your First 100: How to Get Your First 100 Repeat Customers will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans..
Yesterday, I started to read How Your Email Marketing Can Pave the Way to Your First 100 Repeat Customers and Loyal, Raving Fans section from the book Your First 100.
Up to now, we understand that just like a brick and mortar business, your online business has several points of interaction with your audience. These brand interactions are called touchpoints.
We understand there will be 5 touchpoints and as well as 5 core areas which anchor and impact your touchpoints.
- Pre-Touch Point
- Premier (First) TouchPoint
- Pivotal TouchPoint
- Prime TouchPoint
- Post TouchPoint
- Email Marketing
- Digital Products (and Offers)
- Selling Practices
8 – EMAIL DEAD ENDS AND MISSED OPPORTUNITIES
There are two key factors with email — an invitation and a conversation.
You’re focused on getting a tribe of loyal customers.
For starters, you need to invite people who potentially will go on to become buyers.
The best way to invite your audience and the first step in growing your email list is to offer a lead magnet or an opt-in incentive. This is a crucial component of the premier (first) touchpoint.
Here are some attributes that a robust lead magnet should have:
- It’s easily consumable
- It’s highly specific
- It provides a quick win
- It leads your audience through a change
- It talks about one idea
- It’s different
- It contributes to your brand, your current product, and your future products
But getting subscribers is just one part of the equation. What’s more important is what you do with them next.
Tomorrow, we will see Stack your value ladder section to know more about our email journey to get 100 raving fans.
Your readers are already suffocating with information. They don’t want a long 30-page e-book. Your lead magnet should be something they can consume quickly and then take action.
A lead magnet sits at the top of your sales funnel and guides your reader to your paid offering. It should not be a stand-alone item but rather gel with your products and offers as well as your content.
Author(s): Meera Kothand
Part 9 of 16 in the 📖 Your First 100 book series.