This post is part of the 📖 1-Page Marketing Plan series.
Today I am reading a section Copywriting for Sales: You Can’t Bore People into Buying from CRAFTING YOUR MESSAGE chapter of the book The 1-Page Marketing Plan written by Author, serial entrepreneur and rebellious marketer Allan Dib.
Yesterday, I read Create an Irresistible Offer section from the CRAFTING YOUR MESSAGE chapter of the book.
Tomorrow, I am going to read “Enter the Conversation Already Going on in Your Prospect’s Mind” section from the same chapter. Look out for tomorrow’s article.
Copywriting for Sales: You Can’t Bore People into Buying
There is no other skill that will reward you as richly as being able to write compelling words.
“Emotional direct response copywriting uses attention-grabbing headlines, strong sales copy and compelling calls to action. It’s what’s known as “salesmanship in print.” — Allan Dib
Using a boring, monotone professional sales copy is the fastest way of losing the interest of your customers and prospects.
People love authenticity, personality, and opinion. Even if they disagree with you, they’ll respect you for being real and open.
“People buy with emotions first and then justify with logic afterwards.” — Allan Dib
The five major motivators of human behaviour are:
- Fear
- Love
- Greed
- Guilt
- Pride
If your sales copy isn’t pushing at least one of these emotional hot buttons, then it’s likely too timid and ineffective.
Headlines are one of the most important elements in your sales copy.
Here author provided a link to download a list of hundreds of the most successful headlines in advertising history. I downloaded and filed in my swipe file.
An excellent resource for a bloggers/authors/marketers/copywriters. I highly recommend this book The 1-Page Marketing Plan on every level. Amazing read. Get it from Amazon.
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible
Don't Read. Just 🎧Key Takeaways
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People buy from people, not from corporations.
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People buy with emotions first and then justify with logic afterwards.
Summary
Copywriting is salesmanship in print. You need to write your sales copy as though you were talking directly to a single person.
In this groundbreaking new book you’ll discover:
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How to get new customers, clients or patients and how to make more profit from existing ones.
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Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
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How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
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A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
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How to annihilate competitors and make yourself the only logical choice.
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How to get amazing results on a small budget using the secrets of direct response marketing.
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How to charge high prices for your products and services and have customers actually thank you for it.
Author(s): Allan Dib
Part 11 of 36 in the 📖 1-Page Marketing Plan book series.
Series Start | The 1-Page Marketing Plan - Day 10 | The 1-Page Marketing Plan - Day 12