This post is part of the π 300 Email Marketing Tips series.
Today, I will continue my reading where I left off yesterday. I am reading a section of **** from the first chapter of the brand new book 300 Email Marketing Tips written by Author, Meera Kothand a 3X Amazon best-selling author of the books The One Hour Content Plan, But Iβm not an Expert and Your First 100..
Yesterday, we read about MAKE SHARING YOUR POSTS RIDICULOUSLY EASY.
Section 4
TIPS TO CREATE A BRAND-BOOSTING WELCOME EMAIL
Welcome emails have the highest open rates among all emails14 with the average available rate for welcome emails being 50%.
But welcome emails don’t do a brand any justice largely because of the following seven reasons.

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Don't Read. Just π§7 THINGS YOUR WELCOME EMAIL MUST DO (BUT PROBABLY DOESN’T!)
- Your welcome email sounds completely different from your other content.
- Your welcome email doesn’t state why you are the best person to help them.
- Your welcome email does not hint at an invitation to converse with you
- Your welcome email promises you won’t send too many emails
- Your welcome email sounds like a goodbye
- Your welcome email does not tease and intrigue
- Your welcome email has too many asks
ACTION:
Have a look at your welcome email now Have you included the following?
- Explained who you are and what you do
- Explained why you are the best person to learn from
- Described what they can expect from you
- Asked them to follow you on 1β2 social media platforms
- Opened a curiosity loop (in the P.S.) about what your next email will be about
- Asked a specific question and encouraged a reply
That’s it for today and tomorrow. I will read a new section TIPS TO NURTURE NEW SUBSCRIBERS ON AUTO WITH A WELCOME EMAIL SERIES/NURTURE SEQUENCE.
Key Takeaways
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To educate your readers you don’t have to be an authority, you just need to be two steps ahead of your reader or ideal customer.
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Ask your reader/subscriber “What are you struggling with?”
Summary
When you ask a question like “What are you struggling with?” then you are opening a conversation loop, you invite feedback and are able to peek directly into what your subscriber needs. This gives you insight into the content and products you possibly can offer.
Author(s): Meera Kothand
Part 8 of 18 in the π 300 Email Marketing Tips book series.
Series Start | 300 Email Marketing Tips - Day 7 | 300 Email Marketing Tips - Day 9