This post is part of the đź“– Building A Storybrand series.
Today, I am reading new section Two Kinds of Calls to Action from a chapter AND CALLS THEM TO ACTION from the book Building a StoryBrand written by Author, Donald Miller.
Yesterday, I read ASK THEM TO PLACE AN ORDER section from And Meets A Guide chapter.
Chapter 8 continued…
Two Kinds of Calls to Action
In the book, the Author recommended two kinds of calls to action:
Direct calls to action. Transitional calls to action.
They work like two phases of a relationship.
Direct calls to action include requests like “buy now,” “schedule an appointment,” or “call today.”
Transitional calls to action, however, contain less risk and usually offer a customer something for free.
Transitional calls to action, however, contain less risk and usually offer a customer something for free.
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible
Don't Read. Just 🎧Examples of direct calls to action are
Direct Calls to Action
- ​Order now
- ​Call today
- ​Schedule an appointment
- Register today
- ​Buy now
Transitional Calls to Action
A good transitional call to action can do three powerful things for your brand:
- Stake a claim to your territory.
- Create reciprocity.
- Position yourself as the guide.
Transitional calls to action come in all shapes and sizes.
- Free information
- Testimonials
- Samples
- Free trails
CLARIFY YOUR MESSAGE SO YOUR CUSTOMERS LISTEN
Decide what direct call to action you want to make obvious on all your marketing material.
​Brainstorm any transitional calls to action you can create that will stake a claim to your territory, create reciprocity with your customers, and position your brand as a guide.
Key Takeaways
In our marketing collateral, we always want to have a direct call to action and a transitional call to action.
I can confidently recommend this book as I am into chapter 5, and I would go as far as to say this is the best book I have read till date in this genre. Pick the book using the link below or just go to Amazon and search. It doesn’t matter. Catch you later, alligator.
Author(s): Donald Miller
Part 23 of 34 in the đź“– Building A Storybrand book series.
Series Start | Building A Storybrand - Day 22 | Building A Storybrand - Day 24