This post is part of the π Everybody Writes series.
Today I am still reading Chapter 6 of the book Everybody Writes written by Author Ann Handley.
Follow a Writing GPS
According to the author, a writing GPS constitutes of 12 steps for any longer text we might produceβblog posts, ebooks, white papers, site content and the like.
- Goal (what is your business goal?) What are you trying to achieve? Anything you write should always be aligned with a larger goal, even an individual blog post.
- Reframe: put your reader into it. Reframe the idea to relate it to your readers
- Seek out the data and examples
- Organise. What structure helps communicate your point?
- Write to one person
- Produce the ugly first draft
- Walk away
- Rewrite
- Give it a great headline or title
- Have someone edit
- One final look for readability
- Publish, but what now? Don’t leave your readers just standing awkwardly in the middle of the dance floor after the music stops. What do you want them to do next?
The more personal you are, the more universal you become
Catchy words
Bonfire on the beachhead

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If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible
Don't Read. Just π§Key Takeaways
While telling stories, don’t forget to include your own experiences along with the research, relevant anecdotes.
The more personal you are, the more universal you become
Summary
Writing is not art. It is more of a science. If you follow the 12 steps (I call them rules), then you will be miles ahead of your competitors in your business. You will see exponential growth in your business and ventures.
Buy the book and see how it can transform your business, blog or book if you read and understand the excellent practical and easy implementable material in this book.
What are you waiting? Go and buy and transform your writing for good forever.
Author(s): Ann Handley
Part 5 of 35 in the π Everybody Writes book series.
Series Start | Everybody Writes - Day 4 | Everybody Writes - Day 6