This post is part of the šŸ“– Linked Inbound series.


Today, I am reading the chapter 2: Powerful LinkedInĀ® Profile chapter of the book Linked Inbound written by Sam Rathling.

TL;DR! šŸ’¬

This book was written for every individual that knows the huge potential of LinkedInĀ® but has no idea how to unlock it.

When writing this book, author Sam Rathling Social Selling framework has generated close to Ā£10million in closed business for her clients in a year. Typically, sales directors, CEOs, entrepreneurs, business owners, and Experts pick up this book because they are worried about a weak or empty sales pipeline.

Learn, master and implement 8 strategies discussed in the book Linked Inbound and you will catapult your LinkedInĀ® results, smash your sales quota, build your brand and achieve everything you want in your business.


Yesterday, I finished reading The Power of ā€œGivers Gainā€ section of the first chapter, Principles of Social Selling, from the Linked Inbound book.

CHAPTER 2

Powerful LinkedInĀ® Profile

Your LinkedInĀ® profile is your digital ambassador, representing you and your business 24 hours a day, 7 days a week, 365 days a year.

A compelling LinkedInĀ® profile can be the difference between you winning a client or the prospect going to your competition.

The most important question to ask is:

ā€œWould you become a customer of you, based on your current LinkedInĀ® profile?ā€

There are 13 areas of your LinkedInĀ® profile that need your attention. They are listed below:

1. Use the Right Name

Make sure that the name you use on LinkedInĀ® is the name people know you by in business and matches the name they would search for you on LinkedInĀ®.

2. 100% Profile Complete - Become an ALL STAR

The initial goal of any LinkedInĀ® Personal profile is 100% completion, any number less than 100% is simply saying ā€˜I couldnā€™t be bothered.

Less than 100% affects your credibility, and this also impacts your power to attract new connections.

Ensure that each section of your profile is complete, from your education to your work history, skills, summary, and headline.

3. Your Professional Headline

Your LinkedInĀ® Professional Headline, when written well, can drive massive opportunities your way, whether that be job offers or new clients.

The professional headline of your LinkedInĀ® profile is the one short description, 110 characters in length, that you can see underneath your name on your profile. It is also what others see when you post an update or ask someone to connect with you.

4. The Importance of Keywords and the Professional Headline

As with all web-based content, your LinkedInĀ® Professional Headline is keyword searchable. Pick one main keyword or phrase that you want to be found.

Thatā€™s it for today. Tomorrow, we will continue to read the same chapter, Chapter 2: Powerful LinkedInĀ® Profile.

Key Takeaways

  • By changing Your Professional Headline on LinkedInĀ®, which is 110 characters to include what you offer and what you want to be found for, you will change your visibility, credibility and profitability on LinkedInĀ®.

  • In summary, your professional Headline should feature your main keyword twiceā€”the earlier in the headline, the better.

Linked Inbound
Linked Inbound: 8 Social Selling Strategies to Generate Leads on LinkedInĀ®

Author(s): Sam Rathling

Short Blurb: This book was written for every individual that knows the huge potential of LinkedInĀ®, but with no ā€¦ Read more
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Part 6 of 25 in the šŸ“– Linked Inbound book series.

Series Start | Linked Inbound- Day 5 | Linked Inbound- Day 7


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As an Amazon Associate, I earn from qualifying purchases. I make a tiny commission if you buy using one of the links above at no additional cost to you. I use the money to buy another book šŸ“– to review or grab a beer šŸŗ Super duper thanks šŸ™Œ