This post is part of the 📖 The 1 Hour Content Plan series.
Today I am reading chapter 3 VIEW YOUR CONTENT AS A LINCHPIN IN THE READER JOURNEY chapter of the book The One Hour Content Plan written by Author Meera Kothand.
Tomorrow, I will be reading a chapter POSITION YOUR BRAND AND CONTENT IN THE ONLINE SPACE. Look out for tomorrow’s article.
Chapter 3
VIEW YOUR CONTENT AS A LINCHPIN IN THE READER JOURNEY
From the previous chapter, you now have a better understanding of your ideal reader. In this chapter, you will learn how to help them.
An idle reader typical journey is like following.
Stranger > Casual reader > Subscriber > Engaged subscriber and fan > Brand advocate + Customer
Your content is the linchpin that moves the reader through these different stages.
Strangers to Casual Reader
This person has no clue about you, so you need to promote yourself and your content on channels outside of your blog.
Author provided all the essential details and channels that you can utilise to do the exact process in the book. Please consider yourself to buy the book.
Casual Reader to Subscriber
To convert a casual reader into a subscriber, you need to offer a compelling lead magnet.
Subscriber to Engaged Subscriber and Fan
You still need to convert a subscriber into an engaged subscriber. You need to produce content that empowers and educates.
Engaged Subscriber and Fan to Brand Advocate and Customer
You do this by creating content that points in the direction of your products and services. You remove objections and generate desire for your products and services.
Action Item:
Do you have any content gaps that hinder the journey from stranger to brand advocate and customer? Think about where your content is missing out on opportunities to inch your reader forward
Do you know you can listen to this book on Amazon Audible for FREE?
If you are not into reading like me, then you can listen to this book for FREE on Amazon Audible
Don't Read. Just 🎧Key Takeaways
When you repeatedly produce content on a few core categories, you get associated with those categories. You build authority, and your blog becomes a go-to for those topics.
The content tilt is what makes you and your content different.
Summary
Building content authority comes with having a distinctive point of view. Find your unique point of view and carve-out your cult-like following.
Get your content to work harder for you with the One Hour Content Plan!
Author(s): Meera Kothand
Part 4 of 14 in the 📖 The 1 Hour Content Plan book series.
Series Start | The One Hour Content Plan - Day 3 | The One Hour Content Plan - Day 5